Should You Buy Roku Inc (ROKU) Today? Analysis, Price Targets, and 2026 Outlook.
Analysis Updated At
2026/01/26
Roku Inc (ROKU) is not a strong buy at this moment for a beginner investor with a long-term strategy. While the stock has positive long-term growth potential, the current technical indicators, insider and hedge fund selling trends, and mixed financial performance suggest waiting for a more favorable entry point.
Technical Analysis
The stock's MACD histogram is negative (-0.841), indicating bearish momentum. RSI is neutral at 46.795, and moving averages are converging, suggesting no clear trend. The stock is trading near its pivot level of 107.929, with support at 101.902 and resistance at 113.956.
Analyst Ratings and Price Target Trends
Analysts are bullish on Roku, with multiple upgrades and price target increases. Recent price targets range from $116 to $160, with firms like Evercore ISI, Morgan Stanley, and JPMorgan highlighting strong growth potential in 2026 driven by new monetization initiatives and platform revenue growth.
Wall Street analysts forecast ROKU stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ROKU is 123.1 USD with a low forecast of 100 USD and a high forecast of 145 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Wall Street analysts forecast ROKU stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ROKU is 123.1 USD with a low forecast of 100 USD and a high forecast of 145 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Current: 100.840
Current: 100.840
