Smartly Partners with Roku to Enhance CTV Advertising Effectiveness
Smartly announced a new partnership with Roku to "bring the speed, precision, and measurability of social advertising to CTV, giving marketers a faster, more effective way to extend high-performing campaigns to TV streaming," the company said. At the core of this partnership is a direct connection between Smartly and Roku Ads Manager, Roku's outcomes-driven CTV platform, via the Roku Ads API. The partnership also streamlines creative development and execution, allowing advertisers to adapt existing social assets for the TV screen.
