Planet Fitness (PLNT) Membership Grows to 20.8 Million, Opens 181 New Clubs in 2025
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 12 2026
0mins
Source: seekingalpha
- Significant Membership Growth: Planet Fitness has grown its membership to approximately 20.8 million, with full-year same-club sales increasing by 6.7%, indicating a sustained demand in the fitness industry that enhances its competitive position.
- New Club Openings: In 2025, Planet Fitness opened 181 new clubs, including 23 corporate-owned locations, bringing the total to 2,896, showcasing the successful implementation of its expansion strategy and increasing brand market coverage.
- Equipment Upgrades and Member Experience: The company has reached an agreement with franchisees to enhance strength training equipment in gyms, aimed at improving member experience while attracting more young consumers through the High School Summer Pass Program, reflecting its focus on the youth market.
- Marketing Optimization: Planet Fitness is shifting a portion of contributions from the Local Ad Fund to the National Ad Fund to optimize and accelerate new marketing opportunities, which is expected to drive future member growth and further solidify its leadership in the fitness industry.
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Analyst Views on PLNT
Wall Street analysts forecast PLNT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PLNT is 133.25 USD with a low forecast of 120.00 USD and a high forecast of 185.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
13 Analyst Rating
13 Buy
0 Hold
0 Sell
Strong Buy
Current: 91.630
Low
120.00
Averages
133.25
High
185.00
Current: 91.630
Low
120.00
Averages
133.25
High
185.00
About PLNT
Planet Fitness, Inc. is a franchisor and operator of fitness centers in the world. The Company operates in three segments: Franchise, Corporate-owned club, and Equipment. The Franchise segment includes operations related to the Company’s franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia. The Corporate-owned clubs segment includes operations with respect to all Corporate-owned clubs throughout the United States, Canada, and Spain. The Equipment segment includes the sale of equipment to franchisee-owned clubs. The Company's subsidiaries operate three lines of business, which include licensing and selling franchises under the Planet Fitness trade name, owning, and operating fitness centers, and selling fitness-related equipment to franchisee-owned stores. It operates 2,735 clubs in all 50 states: the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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