Philip Morris International Releases White Paper on Human Cognition's Role in AI Era
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1h ago
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Source: Businesswire
- White Paper Release: Philip Morris International has released a new white paper titled 'Human Cognition: The Next Frontier?', inviting leaders from business, policy, and academia to engage in a global dialogue about the evolving role of human cognition in the age of AI, emphasizing that cognitive abilities will become the 'superskill' of the future.
- Strategic Shift: The company's transition towards a smoke-free future has resulted in smoke-free products accounting for 41% of net revenues by 2025, showcasing its success in promoting smoke-free products across 100 markets, indicating that the integration of technology and human innovation is crucial for the company's growth.
- Investment in Innovation: Since 2008, Philip Morris has invested over $14 billion in developing smoke-free products with the goal of completely ending cigarette sales, a strategy that not only enhances the company's market competitiveness but also provides healthier choices for consumers.
- Future Vision: The company aims to achieve predominantly smoke-free product sales by 2030, highlighting the importance of protecting human cognition to address cognitive risks posed by AI, ensuring that society benefits from technological advancements rather than being overwhelmed by them.
Analyst Views on PM
Wall Street analysts forecast PM stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PM is 181.63 USD with a low forecast of 158.00 USD and a high forecast of 200.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
9 Analyst Rating
8 Buy
1 Hold
0 Sell
Strong Buy
Current: 172.560
Low
158.00
Averages
181.63
High
200.00
Current: 172.560
Low
158.00
Averages
181.63
High
200.00
About PM
Philip Morris International Inc. is an international tobacco company. The Company’s product portfolio primarily consists of cigarettes and smoke-free products. Its smoke-free business (SFB) also includes wellness and healthcare products, as well as consumer accessories, such as lighters and matches. The Company’s segments include Europe Region; South and Southeast Asia, Commonwealth of Independent States, Middle East and Africa Region (SSEA, CIS & MEA); East Asia, Australia & PMI Global Travel Retail (EA, AU & PMI GTR), and Americas Region. The Company's brands include Marlboro, HEETS, IQOS, IQOS ILUMA, TEREA, VEEV and ZYN. Its IQOS smoke-free product brand portfolio includes heated tobacco and nicotine-containing vapor products. Its international cigarette brands are Chesterfield, L&M, and Philip Morris. It also owns a number of local cigarette brands, such as Dji Sam Soe and Sampoerna A in Indonesia, and Fortune and Jackpot in the Philippines.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.





