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PM Should I Buy

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Intellectia

Should You Buy Philip Morris International Inc (PM) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
170.990
1 Day change
-0.07%
52 Week Range
191.300
Analysis Updated At
2026/04/24
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Philip Morris International Inc is not a strong buy at the moment for a beginner investor with a long-term perspective. While the company has shown strong growth in its smoke-free product segment and exceeded Q1 earnings expectations, the technical indicators are mixed, and insider selling has surged significantly. Additionally, the stock is currently trading in a bearish moving average pattern, and analysts have recently lowered price targets. Given the investor's background and preference for long-term investments, it would be prudent to hold off on buying until a clearer entry point emerges.

Technical Analysis

The MACD is positive and expanding, indicating bullish momentum. However, the RSI is neutral at 71.816, and the moving averages suggest a bearish trend (SMA_200 > SMA_20 > SMA_5). The stock is trading near resistance levels (R1: 168.042), and the pre-market price is down 1.60%. Key support levels are at 154.52, with resistance at 172.22.

Options Data

Bearish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

The open interest put-call ratio of 1.11 indicates slightly bearish sentiment, while the option volume put-call ratio of 0.52 suggests more call activity, which could indicate short-term bullish sentiment.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
4
Buy
11

Positive Catalysts

  • Q1 2026 earnings exceeded expectations with a 9.1% revenue increase and 11.9% growth in smoke-free product shipments.

  • The Trump administration's reclassification of cannabis may indirectly benefit Philip Morris if it explores opportunities in the cannabis market.

Neutral/Negative Catalysts

  • Insider selling has surged by 5021.37% over the last month, signaling potential lack of confidence from insiders.

  • Analysts have recently lowered price targets, citing concerns over forex impacts and lower Zyn shipments.

Financial Performance

In Q1 2026, revenue increased by 9.09% YoY to $10.15 billion, driven by strong smoke-free product growth. However, net income dropped to $0 (-100% YoY), and EPS declined by 9.30% YoY to $1.56. Gross margin improved slightly to 68.06%.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Recent analyst ratings are mixed. UBS and Morgan Stanley lowered price targets to $168 and $190, respectively, while maintaining Neutral and Overweight ratings. Stifel and Argus maintain Buy ratings with price targets of $195 and $210, citing strong smoke-free product growth and earnings acceleration potential.

Wall Street analysts forecast PM stock price to rise
11 Analyst Rating
Wall Street analysts forecast PM stock price to rise
8 Buy
3 Hold
0 Sell
Moderate Buy
Current: 171.110
sliders
Low
175
Averages
191.95
High
210
Current: 171.110
sliders
Low
175
Averages
191.95
High
210
UBS
Neutral
downgrade
$168
AI Analysis
2026-04-17
Reason
UBS
Price Target
$168
AI Analysis
2026-04-17
downgrade
Neutral
Reason
UBS lowered the firm's price target on Philip Morris to $168 from $181.50 and keeps a Neutral rating on the shares. The firm updated its model ahead of the Q1 earnings report.
Morgan Stanley
Eric Serotta
Overweight
downgrade
$205 -> $190
2026-04-17
Reason
Morgan Stanley
Eric Serotta
Price Target
$205 -> $190
2026-04-17
downgrade
Overweight
Reason
Morgan Stanley analyst Eric Serotta lowered the firm's price target on Philip Morris to $190 from $205 and keeps an Overweight rating on the shares. The firm updated its model for Philip Morris' segment recast and trimmed estimates on lower Zyn shipments and forex impacts.
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