Should You Buy Philip Morris International Inc (PM) Today? Analysis, Price Targets, and 2026 Outlook.
Conclusion
Hold
Latest Price
178.590
1 Day change
-0.16%
52 Week Range
186.690
Analysis Updated At
2026/01/26
Philip Morris International Inc (PM) is not a strong buy at the moment for a beginner investor with a long-term strategy. While the company has shown solid financial growth and positive news catalysts, the lack of strong trading signals, cautious analyst sentiment, and recent congressional selling activity suggest a more cautious approach. Holding or waiting for a better entry point may be more prudent.
Technical Analysis
The MACD is positive and expanding, indicating bullish momentum. RSI is neutral at 69.644, and moving averages are converging, suggesting no clear trend. The stock is trading near its R1 resistance level of 173.253, with key support at 167.485. Overall, the technical indicators show mixed signals.
Options Data
Bullish
Open Interest Put-Call Ratio
Neutral
Option Volume Put-Call Ratio
Technical Summary
Sell
5
Buy
9
Positive Catalysts
Strong Q3 financial performance with revenue up 9.42% YoY, net income up 12.85% YoY, and EPS up 13.20% YoY.
Positive news around ZYN nicotine pouches, including FDA advisory meeting findings supporting a modified risk label.
Growth in ZYN shipments (37%) and Iqos sales (15%).
Neutral/Negative Catalysts
Analysts have downgraded the stock and lowered price targets, citing competitive pressures and limited re-rating potential.
Congress members have shown caution with 4 sale transactions in the last 90 days and no purchases.
Stock trend analysis indicates a 40% chance of minor declines in the short term.
Financial Performance
In Q3 2025, Philip Morris reported revenue of $10.85B (up 9.42% YoY), net income of $3.468B (up 12.85% YoY), EPS of $2.23 (up 13.20% YoY), and a gross margin of 67.85% (up 2.74% YoY). These figures indicate strong financial growth and profitability.
Growth
Profitability
Efficiency
Analyst Ratings and Price Target Trends
Recent analyst ratings are mixed to cautious. Jefferies downgraded the stock to Hold with a reduced price target of $180 (from $220), citing competitive pressures. BofA and JPMorgan lowered price targets but maintained Buy/Overweight ratings. Barclays also reduced the price target to $180, citing competitive dynamics.
Wall Street analysts forecast PM stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PM is 181.63 USD with a low forecast of 158 USD and a high forecast of 200 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
9 Analyst Rating
Wall Street analysts forecast PM stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PM is 181.63 USD with a low forecast of 158 USD and a high forecast of 200 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
8 Buy
1 Hold
0 Sell
Strong Buy
Current: 178.880
Low
158
Averages
181.63
High
200
Current: 178.880
Low
158
Averages
181.63
High
200
Jefferies
Edward Mundy
Buy
to
Hold
downgrade
$220 -> $180
AI Analysis
2026-01-20
Reason
Jefferies
Edward Mundy
Price Target
$220 -> $180
AI Analysis
2026-01-20
downgrade
Buy
to
Hold
Reason
Jefferies analyst Edward Mundy downgraded Philip Morris (PM) to Hold from Buy with a price target of $180, down from $220. The firm sees limited re-rating potential for the shares in 2026. Philip Morris' competitor British American Tobacco (BTI) is driving category growth in U.S. pouches and Japan Tobacco is "competing more assertively" in heated tobacco, the analyst tells investors in a research note. Jefferies sees potential downside risk to the consensus estimates for Philip Morris.
BofA
Buy
maintain
$186 -> $185
2025-12-19
Reason
BofA
Price Target
$186 -> $185
2025-12-19
maintain
Buy
Reason
BofA lowered the firm's price target on Philip Morris to $185 from $186 and keeps a Buy rating on the shares. Entering 2026, the largest unresolved question for staples remains consumption growth and valuations remain dispersed across the group, but "there feels little to get them off the sidelines in '26 until fundamentals signal a greater turning of the tide," the analyst tells investors in a year-ahead note for the consumer staples group.
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