Mike Repole Advises Against Entrepreneurship, Cautions About Daily Bankruptcy Risks in Initial Five 'Survival Years'
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 21 2025
0mins
Source: Benzinga
Entrepreneurship Risks: Beverage mogul Mike Repole warns that entrepreneurship is often riskier than it appears, stating he frequently discourages people from starting their own businesses due to the high likelihood of failure in the initial years.
Career Achievements: Repole co-founded Glaceau, known for Smartwater and Vitaminwater, and sold it to Coca-Cola for $4.1 billion. He later launched BodyArmor, securing investment from Kobe Bryant, and sold a majority stake to Coca-Cola for $5.6 billion.
Mindset for Success: Despite his successes, Repole emphasizes the uncertainty in business, reflecting on his own failures and the need for a bold mindset, stating that "crazy people change the world."
Startup Strategies: Successful startups prioritize speed, adaptability, and customer focus, with founders who quickly address the right problems and learn from their customers being more likely to attract investor support and achieve growth.
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Analyst Views on GOOG
Wall Street analysts forecast GOOG stock price to fall
15 Analyst Rating
14 Buy
1 Hold
0 Sell
Strong Buy
Current: 362.100
Low
255.00
Averages
336.08
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400.00
Current: 362.100
Low
255.00
Averages
336.08
High
400.00
About GOOG
Alphabet Inc. is a holding company. The Company's segments include Google Services, Google Cloud, and Other Bets. The Google Services segment includes products and services such as ads, Android, Chrome, devices, Google Maps, Google Play, Search, and YouTube. The Google Cloud segment includes infrastructure and platform services, collaboration tools, and other services for enterprise customers. Its Other Bets segment is engaged in the sale of healthcare-related services and Internet services. Its Google Cloud provides enterprise-ready cloud services, including Google Cloud Platform and Google Workspace. Google Cloud Platform provides access to solutions such as artificial intelligence (AI) offerings, including its AI infrastructure, Vertex AI platform, and Gemini for Google Cloud; cybersecurity, and data and analytics. Google Workspace includes cloud-based communication and collaboration tools for enterprises, such as Calendar, Gmail, Docs, Drive, and Meet.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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