Should You Buy Alphabet Inc (GOOG) Today? Analysis, Price Targets, and 2026 Outlook.
Analysis Updated At
2026/01/28
BUY now for a beginner, long-term investor with $50k–$100k. The primary trend remains bullish (stacked moving averages) and the stock is pressing/breaking the next resistance area (~341). Options positioning is net-bullish (put/call ratios below 1) and analyst sentiment has recently strengthened with higher targets. Near-term risk is an earnings-driven pullback (earnings 2026-02-04), but given the user is impatient and wants long-term exposure, GOOG is still a good buy at current levels rather than waiting for a “perfect” entry.
Technical Analysis
Price is in an uptrend with bullish alignment of moving averages (SMA_5 > SMA_20 > SMA_200), supporting a long-term uptrend. RSI(6) at ~67 suggests strong momentum but approaching the upper end of neutral (not an extreme overbought signal yet). MACD histogram is slightly negative (-0.0697) but contracting, implying downside momentum is fading and the trend can re-accelerate upward. Key levels: Pivot 329.735 (first meaningful support zone), S1 322.601. Resistance: R1 336.869 and R2 341.276; current price ~341.37 is at/just above R2, which is bullish if it holds but can also trigger short-term profit-taking. Pattern-based odds provided are constructive (next month +12.01% probability scenario).
Analyst Ratings and Price Target Trends
Recent trend is clearly improving: multiple firms raised price targets and reiterated/initiated bullish stances. Highlights include Raymond James upgrade to Strong Buy with PT $400 (from $315) on higher 2026–2027 estimates driven by Cloud/Search and AI stack momentum; TD Cowen raised PT to $350 (Buy) citing positive survey data and Gemini engagement; BNP Paribas Exane initiated Outperform with PT $355; Goldman raised PT to $330 (Buy); Needham raised PT to $330 (Buy) citing strong growth in Search/Cloud/YouTube and margin expansion; Evercore raised PT to $325 (Outperform) calling results stellar. Wall Street pros: AI-driven product engagement, Cloud growth, pricing power, margin expansion, ‘high-quality compounder’ profile. Cons: valuation sensitivity around earnings, competitive AI landscape, and pockets of uncertainty around how new AI features shift ad economics over time.
Wall Street analysts forecast GOOG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for GOOG is 336.08 USD with a low forecast of 255 USD and a high forecast of 400 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Wall Street analysts forecast GOOG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for GOOG is 336.08 USD with a low forecast of 255 USD and a high forecast of 400 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Current: 335.000
Current: 335.000
