GOOG Valuation
Alphabet Inc
$
231.100
- Overview
- Forecast
- Valuation
- Earnings
GOOG Relative Valuation
GOOG's fair value is calculated using relative valuation, based on historical P/E and P/S ranges and their premiums/discounts relative to a competitor average, adjusted by weights. If the market price exceeds this fair value range, GOOG is overvalued; if below, it's undervalued.
Historical Valuation
Alphabet Inc (GOOG) is now in the Undervalued zone, suggesting that its current forward PE ratio of 21.23 is considered Undervalued compared with the five-year average of 22.19. The fair price of Alphabet Inc (GOOG) is between 218.14 to 281.62 according to relative valuation methord. Compared to the current price of 211.99 USD , Alphabet Inc is Undervalued By 2.82%.
Relative Value
Fair Zone
218.14-281.62
Current Price：211.99
2.82%
Undervalued
21.23
PE
1Y
3Y
5Y
Trailing
Forward
13.10
EV/EBITDA
Alphabet Inc. (GOOG) has a current EV/EBITDA of 13.10. The 5-year average EV/EBITDA is 12.69. The thresholds are as follows: Strongly Undervalued below 8.74, Undervalued between 8.74 and 10.72, Fairly Valued between 14.66 and 10.72, Overvalued between 14.66 and 16.64, and Strongly Overvalued above 16.64. The current Forward EV/EBITDA of 13.10 falls within the Historic Trend Line -Fairly Valued range.
18.10
EV/EBIT
Alphabet Inc. (GOOG) has a current EV/EBIT of 18.10. The 5-year average EV/EBIT is 18.08. The thresholds are as follows: Strongly Undervalued below 11.81, Undervalued between 11.81 and 14.94, Fairly Valued between 21.22 and 14.94, Overvalued between 21.22 and 24.36, and Strongly Overvalued above 24.36. The current Forward EV/EBIT of 18.10 falls within the Historic Trend Line -Fairly Valued range.
6.15
PS
Alphabet Inc. (GOOG) has a current PS of 6.15. The 5-year average PS is 5.46. The thresholds are as follows: Strongly Undervalued below 3.88, Undervalued between 3.88 and 4.67, Fairly Valued between 6.25 and 4.67, Overvalued between 6.25 and 7.04, and Strongly Overvalued above 7.04. The current Forward PS of 6.15 falls within the Historic Trend Line -Fairly Valued range.
15.33
P/OCF
Alphabet Inc. (GOOG) has a current P/OCF of 15.33. The 5-year average P/OCF is 15.08. The thresholds are as follows: Strongly Undervalued below 9.99, Undervalued between 9.99 and 12.54, Fairly Valued between 17.63 and 12.54, Overvalued between 17.63 and 20.18, and Strongly Overvalued above 20.18. The current Forward P/OCF of 15.33 falls within the Historic Trend Line -Fairly Valued range.
34.55
P/FCF
Alphabet Inc. (GOOG) has a current P/FCF of 34.55. The 5-year average P/FCF is 23.31. The thresholds are as follows: Strongly Undervalued below 15.13, Undervalued between 15.13 and 19.22, Fairly Valued between 27.41 and 19.22, Overvalued between 27.41 and 31.50, and Strongly Overvalued above 31.50. The current Forward P/FCF of 34.55 falls within the Strongly Overvalued range.
Alphabet Inc (GOOG) has a current Price-to-Book (P/B) ratio of 7.05. Compared to its 3-year average P/B ratio of 6.14 , the current P/B ratio is approximately 14.87% higher. Relative to its 5-year average P/B ratio of 6.31, the current P/B ratio is about 11.77% higher. Alphabet Inc (GOOG) has a Forward Free Cash Flow (FCF) yield of approximately 2.61%. Compared to its 3-year average FCF yield of 3.86%, the current FCF yield is approximately -32.42% lower. Relative to its 5-year average FCF yield of 3.73% , the current FCF yield is about -30.02% lower.
7.05
P/B
Median3y
6.14
Median5y
6.31
2.61
FCF Yield
Median3y
3.86
Median5y
3.73
Competitors Valuation Multiple
The average P/S ratio for GOOG's competitors is 7.01, providing a benchmark for relative valuation. Alphabet Inc Corp (GOOG) exhibits a P/S ratio of 6.15, which is -12.21% above the industry average. Given its robust revenue growth of 13.79%, this premium appears unsustainable.
P/S
P/E
EV/EBITDA
EV/EBIT
P/S
Performance Decomposition
1Y
3Y
5Y
Market capitalization of GOOG increased by 27.11% over the past 1 year. The primary factor behind the change was an increase in Revenue Growth from 84.74B to 96.43B.
The secondary factor is the P/E Change, contributed 11.01%to the performance.
Overall, the performance of GOOG in the past 1 year is driven by Revenue Growth. Which is more sustainable.
People Also Watch
MSFT
Microsoft Corp
505.350
USD
+0.05%
META
Meta Platforms Inc
737.050
USD
+0.26%
AMZN
Amazon.com Inc
225.990
USD
+0.29%
AAPL
Apple Inc
238.470
USD
+3.81%
TSLA
Tesla Inc
334.090
USD
+1.44%
NVDA
NVIDIA Corp
170.620
USD
-0.09%
GOOGL
Alphabet Inc
230.660
USD
+9.14%
AVGO
Broadcom Inc
302.390
USD
+1.39%
XOM
Exxon Mobil Corp
111.910
USD
-2.42%
WMT
Walmart Inc
99.440
USD
+1.62%
FAQ
Is Alphabet Inc (GOOG) currently overvalued or undervalued?
Alphabet Inc (GOOG) is now in the Undervalued zone, suggesting that its current forward PE ratio of 21.23 is considered Undervalued compared with the five-year average of 22.19. The fair price of Alphabet Inc (GOOG) is between 218.14 to 281.62 according to relative valuation methord. Compared to the current price of 211.99 USD , Alphabet Inc is Undervalued By 2.82% .
What is Alphabet Inc (GOOG) fair value?
How does GOOG's valuation metrics compare to the industry average?
What is the current P/B ratio for Alphabet Inc (GOOG) as of Sep 03 2025?
What is the current FCF Yield for Alphabet Inc (GOOG) as of Sep 03 2025?
What is the current Forward P/E ratio for Alphabet Inc (GOOG) as of Sep 03 2025?