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  5. GOOG
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  7. Valuation
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GOOG Valuation

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GOOG Relative Valuation

GOOG's fair value is calculated using relative valuation, based on historical P/E and P/S ranges and their premiums/discounts relative to a competitor average, adjusted by weights. If the market price exceeds this fair value range, GOOG is overvalued; if below, it's undervalued.
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Historical Valuation

Alphabet Inc (GOOG) is now in the Fair zone, suggesting that its current forward PE ratio of 27.44 is considered Fairly compared with the five-year average of 22.09. The fair price of Alphabet Inc (GOOG) is between 267.03 to 331.78 according to relative valuation methord.
Relative Value
Fair Zone
267.03-331.78
Current Price:287.43
Fair
27.44
PE
1Y
3Y
5Y
Trailing
Forward
16.21
EV/EBITDA
Alphabet Inc. (GOOG) has a current EV/EBITDA of 16.21. The 5-year average EV/EBITDA is 12.72. The thresholds are as follows: Strongly Undervalued below 8.68, Undervalued between 8.68 and 10.70, Fairly Valued between 14.73 and 10.70, Overvalued between 14.73 and 16.75, and Strongly Overvalued above 16.75. The current Forward EV/EBITDA of 16.21 falls within the Overvalued range.
22.40
EV/EBIT
Alphabet Inc. (GOOG) has a current EV/EBIT of 22.40. The 5-year average EV/EBIT is 17.97. The thresholds are as follows: Strongly Undervalued below 11.87, Undervalued between 11.87 and 14.92, Fairly Valued between 21.02 and 14.92, Overvalued between 21.02 and 24.06, and Strongly Overvalued above 24.06. The current Forward EV/EBIT of 22.40 falls within the Overvalued range.
291.31
PS
Alphabet Inc. (GOOG) has a current PS of 291.31. The 5-year average PS is 7.96. The thresholds are as follows: Strongly Undervalued below -43.96, Undervalued between -43.96 and -18.00, Fairly Valued between 33.92 and -18.00, Overvalued between 33.92 and 59.89, and Strongly Overvalued above 59.89. The current Forward PS of 291.31 falls within the Strongly Overvalued range.
18.97
P/OCF
Alphabet Inc. (GOOG) has a current P/OCF of 18.97. The 5-year average P/OCF is 15.10. The thresholds are as follows: Strongly Undervalued below 9.92, Undervalued between 9.92 and 12.51, Fairly Valued between 17.69 and 12.51, Overvalued between 17.69 and 20.28, and Strongly Overvalued above 20.28. The current Forward P/OCF of 18.97 falls within the Overvalued range.
51.15
P/FCF
Alphabet Inc. (GOOG) has a current P/FCF of 51.15. The 5-year average P/FCF is 23.65. The thresholds are as follows: Strongly Undervalued below 14.04, Undervalued between 14.04 and 18.85, Fairly Valued between 28.46 and 18.85, Overvalued between 28.46 and 33.27, and Strongly Overvalued above 33.27. The current Forward P/FCF of 51.15 falls within the Strongly Overvalued range.
Alphabet Inc (GOOG) has a current Price-to-Book (P/B) ratio of 9.09. Compared to its 3-year average P/B ratio of 6.35 , the current P/B ratio is approximately 43.27% higher. Relative to its 5-year average P/B ratio of 6.43, the current P/B ratio is about 41.34% higher. Alphabet Inc (GOOG) has a Forward Free Cash Flow (FCF) yield of approximately 0.02%. Compared to its 3-year average FCF yield of 3.68%, the current FCF yield is approximately -99.43% lower. Relative to its 5-year average FCF yield of 3.69% , the current FCF yield is about -99.43% lower.
9.09
P/B
Median3y
6.35
Median5y
6.43
0.02
FCF Yield
Median3y
3.68
Median5y
3.69
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Competitors Valuation Multiple

The average P/S ratio for GOOG's competitors is 612.04, providing a benchmark for relative valuation. Alphabet Inc Corp (GOOG) exhibits a P/S ratio of 291.31, which is -52.40% above the industry average. Given its robust revenue growth of 15.95%, this premium appears unsustainable.
P/S
P/E
EV/EBITDA
EV/EBIT
P/S
Revenue Growth
Market Cap
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Performance Decomposition

1Y
3Y
5Y
Market capitalization of GOOG increased by 68.78% over the past 1 year. The primary factor behind the change was an increase in P/E Change from 20.48 to 28.29.
The secondary factor is the Revenue Growth, contributed 15.95%to the performance.
Overall, the performance of GOOG in the past 1 year is driven by P/E Change. Which is more unsustainable.
15.95%
88.27B → 102.35B
Revenue Growth
+
14.70%
29.80 → 34.18
Margin Expansion
+
38.13%
20.48 → 28.29
P/E Change
=
68.78%
170.30 → 287.43
Mkt Cap Growth

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FAQ

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Is Alphabet Inc (GOOG) currently overvalued or undervalued?

Alphabet Inc (GOOG) is now in the Fair zone, suggesting that its current forward PE ratio of 27.44 is considered Fairly compared with the five-year average of 22.09. The fair price of Alphabet Inc (GOOG) is between 267.03 to 331.78 according to relative valuation methord.
arrow icon

What is Alphabet Inc (GOOG) fair value?

GOOG's fair value is calculated using relative valuation, based on historical P/E and P/S ranges and their premiums/discounts relative to a competitor average , adjusted by weights. The fair price of Alphabet Inc (GOOG) is between 267.03 to 331.78 according to relative valuation methord.
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How does GOOG's valuation metrics compare to the industry average?

The average P/S ratio for GOOG's competitors is 612.04, providing a benchmark for relative valuation. Alphabet Inc Corp (GOOG) exhibits a P/S ratio of 291.31, which is -52.40% above the industry average. Given its robust revenue growth of 15.95%, this premium appears unsustainable.
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What is the current P/B ratio for Alphabet Inc (GOOG) as of Nov 13 2025?

As of Nov 13 2025, Alphabet Inc (GOOG) has a P/B ratio of 9.09. This indicates that the market values GOOG at 9.09 times its book value.
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What is the current FCF Yield for Alphabet Inc (GOOG) as of Nov 13 2025?

As of Nov 13 2025, Alphabet Inc (GOOG) has a FCF Yield of 0.02%. This means that for every dollar of Alphabet Inc’s market capitalization, the company generates 0.02 cents in free cash flow.
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What is the current Forward P/E ratio for Alphabet Inc (GOOG) as of Nov 13 2025?

As of Nov 13 2025, Alphabet Inc (GOOG) has a Forward P/E ratio of 27.44. This means the market is willing to pay $27.44 for every dollar of Alphabet Inc’s expected earnings over the next 12 months.
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What is the current Forward P/S ratio for Alphabet Inc (GOOG) as of Nov 13 2025?

As of Nov 13 2025, Alphabet Inc (GOOG) has a Forward P/S ratio of 291.31. This means the market is valuing GOOG at $291.31 for every dollar of expected revenue over the next 12 months.
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