Marriott's Investment in Sonder Proved to Be a Mistake, According to WSJ
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 24 2025
0mins
- Marriott's Investment: Marriott entered a $15 million deal with Sonder to add 9,000 rooms to its portfolio, perceived as a low-risk investment.
- Sonder's Liquidation: Following a notification to customers to check out, Sonder announced plans to liquidate the company, leading to deactivation of digital keys.
Analyst Views on MAR
Wall Street analysts forecast MAR stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for MAR is 314.26 USD with a low forecast of 269.70 USD and a high forecast of 370.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
14 Analyst Rating
8 Buy
6 Hold
0 Sell
Moderate Buy
Current: 321.670
Low
269.70
Averages
314.26
High
370.00
Current: 321.670
Low
269.70
Averages
314.26
High
370.00
About MAR
Marriott International, Inc. is an operator, franchisor, and licensor of hotel, residential, timeshare, and other lodging properties under various brand names. The Company's segments include U.S. and Canada, Europe, the Middle East, and Africa (EMEA), Greater China, and Asia Pacific, excluding China. Its brand portfolio offers a range of brands and lodging offerings in hospitality. Its brands are categorized by style of offering: Classic and Distinctive. The classic brands offer time-honored hospitality for the modern traveler. The distinctive brands offer memorable experiences with a perspective, each of which is grouped into four tiers: Luxury, Premium, Select, and Midscale. Its hotel brands include JW Marriott, The Ritz-Carlton, The Luxury Collection, W Hotels, Marriott Hotels, Sheraton, Delta Hotels by Marriott, Marriott Executive Apartments, Courtyard, SpringHill Suites, City Express, Four Points Flex by Sheraton, citizenM, and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
