Long-Term Investment Outlook for SoFi and Upstart
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
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Should l Buy UPST?
Source: Fool
- Market Volatility Impact: In 2026, SoFi and Upstart's stock prices have dropped by 38% and 37% respectively, reflecting investor concerns over consumer weakness and economic uncertainty, which has placed significant pressure on both companies.
- SoFi's Financial Performance: Despite facing a short report, SoFi achieved a 38% adjusted revenue growth in 2025 and is projected to grow by 30% in 2026, with its customer base expanding by 161% over the past three years, indicating strong appeal among younger, higher-income consumers.
- Upstart's Business Model: Upstart leverages AI to assess credit risk, and while its revenue declined during rising interest rates, it expects a 40% revenue growth in 2026 and plans to apply for a national bank charter to lower capital costs and enhance competitiveness.
- Investment Value Assessment: SoFi's price-to-earnings ratio stands at 27.8, 50% below its historical peak, indicating its attractiveness as a long-term investment amidst profitability and market share growth, despite challenges from regulatory scrutiny and market volatility.
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Analyst Views on UPST
Wall Street analysts forecast UPST stock price to rise
13 Analyst Rating
7 Buy
4 Hold
2 Sell
Moderate Buy
Current: 27.410
Low
20.00
Averages
56.73
High
80.00
Current: 27.410
Low
20.00
Averages
56.73
High
80.00
About UPST
Upstart Holdings, Inc. is an artificial intelligence (AI) lending marketplace. The Company’s platform includes personal loans, automotive retail and refinance loans, home equity lines of credit (HELOCs), and small dollar loans. It applies artificial intelligence models and cloud applications to the process of underwriting consumer credit. Its AI marketplace connects consumers with its lending partner. Its consumers can access Upstart-powered loans via Upstart.com, through a lender-branded product on its lending partners’ own websites, and through auto dealerships that use its Upstart Auto Retail software. Its platform enables lenders provide a product their customers want, rather than letting customers seek loans from competitors. Its cloud-based software platform incorporates technologies and software development approaches to allow for development of new features, such as cloud-native technologies, data integrity and security, and configurable multi-tenant architecture, and others.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Market Volatility Impact: In 2026, SoFi and Upstart's stock prices have dropped by 38% and 37% respectively, reflecting investor concerns over consumer weakness and economic uncertainty, which has placed significant pressure on both companies.
- SoFi's Financial Performance: Despite facing a short report, SoFi achieved a 38% adjusted revenue growth in 2025 and is projected to grow by 30% in 2026, with its customer base expanding by 161% over the past three years, indicating strong appeal among younger, higher-income consumers.
- Upstart's Business Model: Upstart leverages AI to assess credit risk, and while its revenue declined during rising interest rates, it expects a 40% revenue growth in 2026 and plans to apply for a national bank charter to lower capital costs and enhance competitiveness.
- Investment Value Assessment: SoFi's price-to-earnings ratio stands at 27.8, 50% below its historical peak, indicating its attractiveness as a long-term investment amidst profitability and market share growth, despite challenges from regulatory scrutiny and market volatility.
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- Financial Reporting Controversy: Muddy Waters announced a short position in SoFi in March, alleging that the company engages in financial engineering that inflates profits and understates loan losses, which could undermine investor confidence and negatively impact stock performance.
- Growth Potential Remains: Despite the allegations, SoFi achieved a 38% adjusted revenue growth in 2025 and is projected to grow by 30% in 2026, indicating strong growth potential in the fintech sector that attracts more young, high-income consumers.
- Customer Base Expansion: SoFi's customer base has expanded by 161% over the past three years, reaching 13.7 million members, reflecting its successful strategy in innovation and user experience, which may lay the groundwork for future market share growth.
- Competitive Landscape Dynamics: In contrast to SoFi, Upstart expects a 40% revenue growth in 2026, but its highly cyclical business model poses significant risks, leading analysts to adopt a cautious outlook on its future performance, which may influence investor decisions.
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- Legal Investigation: Faruq & Faruqi LLP is investigating potential claims against Upstart Holdings, Inc., specifically targeting investors who purchased or acquired securities between May 14, 2025, and November 4, 2025, aiming to protect their legal rights.
- Investor Contact Information: Securities Litigation Partner Josh Wilson encourages affected investors to reach out directly, providing contact numbers 877-247-4292 and 212-983-9330 (Ext. 1310) to discuss their legal options.
- Class Action Deadline: The firm reminds investors of the June 8, 2026, deadline to seek the role of lead plaintiff in a federal securities class action filed against Upstart, emphasizing the need for timely action to safeguard their interests.
- Firm Background: Faruqi & Faruqi is a leading national securities law firm focused on protecting investor rights, particularly in cases involving securities fraud and market manipulation, highlighting its significance and influence in the industry.
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- Class Action Notice: The Portnoy Law Firm advises Upstart Holdings investors of a class action for those who purchased securities between May 14, 2025, and November 4, 2025, with a deadline of June 8, 2026, to file a lead plaintiff motion to protect their legal rights.
- Stock Price Plunge: Upstart's stock price plummeted on November 5, 2025, following the company's failure to meet third-quarter financial expectations, resulting in significant investor losses and a rapid decline in market confidence regarding the company's growth prospects.
- Internal Technology Issues: The company's internal
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- Class Action Initiated: Bragar Eagel & Squire has filed a class action lawsuit against Upstart in the Northern District of California for investors who purchased securities between May 14 and November 4, 2025, indicating significant legal risks that could impact the company's stock performance.
- False Statement Allegations: The lawsuit alleges that Upstart failed to disclose Model 22's overreaction to macroeconomic signals during the class period, leading to an overstatement of loan approval accuracy and negatively affecting revenue guidance, which may result in investor losses.
- Investor Rights Protection: Investors must apply by June 8, 2026, to be appointed as lead plaintiffs, highlighting the potential impact on investor rights and possibly prompting increased investor engagement and participation in the lawsuit.
- Law Firm Background: Bragar Eagel & Squire is a nationally recognized law firm specializing in shareholder rights and securities litigation, showcasing its expertise in handling such cases, which may enhance investor confidence in the lawsuit's outcomes.
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- Class Action Initiation: Rosen Law Firm announces a class action lawsuit on behalf of purchasers of Upstart Holdings, Inc. (NASDAQ: UPST) securities between May 14, 2025, and November 4, 2025, indicating that investors may be entitled to compensation without any out-of-pocket fees.
- Lawsuit Background: The lawsuit alleges that defendants made false and misleading statements during the class period, failing to disclose that Model 22 overreacted to negative macroeconomic signals, significantly impacting Upstart's revenue results and rendering previous revenue guidance unreliable.
- Investor Losses: As the true details emerged, investors claimed to have suffered damages, with Upstart's previously issued full-year 2025 revenue guidance being deemed unrealistic, potentially affecting the company's future financial performance.
- Legal Counsel Recommendation: Rosen Law Firm advises investors to select qualified counsel with a proven track record, highlighting that the firm recovered over $438 million for investors in 2019, showcasing its strong capabilities in securities class actions.
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