Is Technology the Key to Root's Competitive Advantage in Insurance?

Root, Inc. is a technology insurance company. It provides direct-to-consumer insurance products to customers. It offers auto and renters insurance products underwritten by Root Insurance Company and Root Property & Casualty. It primarily reaches customers through two channels: direct and partnership. The direct channel drives volume for high-intent customers, meeting customers on platforms that they use, such as search engines or select marketplace platforms, while actively shopping for insurance. The partnership channel provides differentiated access to high-intent customers, primarily in the automotive, financial services, and independent agent sectors. It provides automobile and renters insurance products primarily through its websites, mobile app, and partnership channel, including its embedded insurance product and its independent agent platform. It utilizes its platform to gather customer data in order to determine whether or not to write and how to price its insurance products.