Gap Inc. Appoints Pam Kaufman as Chief Entertainment Officer to Drive Fashiontainment Strategy
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 15 2026
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Source: PRnewswire
- Executive Appointment: Gap Inc. has appointed Pam Kaufman as Chief Entertainment Officer, effective February 2, 2026, aiming to enhance brand engagement through an entertainment, content, and licensing platform that drives its Fashiontainment strategy.
- New Office Establishment: The company will open a new office on Sunset Boulevard in Los Angeles this spring, further embedding itself within the entertainment ecosystem and reinforcing its brands' centrality in pop culture.
- Strategic Partnerships: Kaufman will closely collaborate with Gap Inc.'s brands to develop the Fashiontainment platform, leveraging her extensive experience in entertainment and licensing to help scale partnerships that drive long-term growth.
- Cultural Impact: Kaufman's management experience overseeing a multi-billion-dollar organization at Paramount will provide new insights for Gap Inc., enabling brands to connect more deeply with consumers through cultural storytelling and partnerships, fostering sustained growth.
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Analyst Views on GAP
Wall Street analysts forecast GAP stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for GAP is 31.07 USD with a low forecast of 25.00 USD and a high forecast of 41.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
15 Analyst Rating
12 Buy
3 Hold
0 Sell
Strong Buy
Current: 26.980
Low
25.00
Averages
31.07
High
41.00
Current: 26.980
Low
25.00
Averages
31.07
High
41.00
About GAP
The Gap, Inc. is a specialty apparel company in America. The Company offers apparel, accessories and personal care products for women, men, and children. Its Old Navy, Gap, Banana Republic, and Athleta brands offer clothing, accessories and lifestyle products for men, women, and children. It is an omni-channel retailer, with sales to customers both in stores and online, through Company-operated and franchise stores, websites, and third-party arrangements. Its omni-channel services, including buying online pick-up in-store, order-in-store, find-in-store, and ship-from-store, as well as enhanced mobile-enabled experiences, are tailored across its collection of brands. Gap includes adult apparel and accessories; GapKids, babyGap, Gap Maternity, GapBody, and GapFit collections. Banana Republic is a premium lifestyle retailer celebrating exploration and self-expression through timeless quality, versatile fabrics, and exceptionally made womenswear, menswear, and home designs.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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Gap (GAP) Appoints New Chief Entertainment Officer to Expand Fashiontainment Strategy
- New Position Creation: Gap (GAP) has appointed Pam Kaufman, CEO of Paramount's International Markets, as Chief Entertainment Officer, aiming to enhance brand value through entertainment content and licensing platforms, reporting directly to CEO Richard Dickson, indicating the company's commitment to the entertainment sector.
- Clear Strategic Goals: The newly established entertainment division will focus on multimedia areas such as music, TV, gaming, and sports, leveraging innovative storytelling to strengthen connections with consumers, thereby driving sales growth and brand relevance.
- Positive Market Reaction: Following the announcement of the new strategy, Gap's (GAP) stock rose over 1% on Thursday, breaking a four-day losing streak, indicating market recognition and anticipation for its
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