Ford Signs Long-Term Agreement with Bread Financial to Launch Co-Branded Credit Card
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 day ago
0mins
Ford (F) announced a new long-term agreement with Bread Financial (BFH) to launch a co-branded credit card and installment loan program. The new financing program provides flexible options to enhance the ownership experience and increase accessibility to subscriptions, parts and services, while rewarding customers along the way. Customers can enjoy compelling rewards on everyday spend and easily finance service and accessories purchases with the co-brand credit card and installment loans integrated into Ford's platforms, simplifying their purchasing experience online and at their local dealership nationwide. Cardholders can use their Ford Rewards Visa and Points toward accessories, service, subscriptions, new Ford vehicle purchases and more. Bread Financial will also collaborate with Ford to leverage data-driven insights to continually enhance the customer experience across channels, reinforcing Ford's commitment to driving exceptional value at every customer touchpoint.
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Analyst Views on F
Wall Street analysts forecast F stock price to rise
14 Analyst Rating
3 Buy
10 Hold
1 Sell
Hold
Current: 12.240
Low
11.00
Averages
13.65
High
16.00
Current: 12.240
Low
11.00
Averages
13.65
High
16.00
About F
Ford Motor Company is an automobile company. The Company develops and delivers Ford trucks, sport utility vehicles, commercial vans and cars, and Lincoln luxury vehicles, along with connected services. The Company’s segments include Ford Blue, Ford Model e, Ford Pro, and Ford Credit. The Ford Blue segment primarily includes the sale of Ford and Lincoln internal combustion engine (ICE) and hybrid vehicles, service parts, accessories, and digital services for retail customers. The Ford Model e segment primarily includes the sale of its electric vehicles, service parts, accessories, and digital services for retail customers. The Ford Pro segment primarily includes the sale of Ford and Lincoln vehicles, service parts, accessories, and services for commercial, government, and rental customers. The Ford Credit segment consists of the Ford Credit business on a consolidated basis, which is primarily vehicle-related financing and leasing activities. Its vehicle brands are Ford and Lincoln.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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