Loading...

Intellectia LogoIntellectia
AI Trading Bot
Features
Markets
News
Resources
Pricing
Get Started
  1. Home
  2. Stock
  3. BFH
BFH logo

BFH Overview

-
$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
OverviewStock Price PredictionTechnicalValuationFinancialsEarningsShould I BuyNews & Events
an image of Intellectia Logoan image of Intellectia

Most Trusted AI Platform for Winning Trades

TwitterYoutubeQuoraDiscordLinkedinTelegram

Copyright © 2026 Intellectia.AI. All Rights Reserved.

Company

  • Home
  • Contact
  • About Us
  • Press
  • Privacy
  • Terms of Service
  • Service Terms of Use

Resources

  • Blog
  • Tutorial
  • Help Center
  • Affiliate Program

Markets

  • Market Analysis
  • Crypto
  • Featured Screeners
  • AI Earnings Calendar
  • Market Movers
  • Stock Monitor
  • Economic Calendar
  • All US Stocks
  • All Cryptos

Tools

  • Dividend Calculator
  • Dividend Yield Calculator
  • Options Profit Calculator

Features

  • QuantAI Alpha Pick
  • SwingMax Portfolio
  • Swing Trading
  • AI Stock Picker
  • Whales Auto Tracker
  • Daytrading Center
  • Patterns Detection
  • AI Screener
  • Financial AI Agent
  • Backtesting Playground
  • AI Earnings Prediction
  • Stock Monitor
  • Technical Analysis

News

  • Overview
  • Top News
  • Daily Market Brief
  • Earnings Analysis
  • Newswire
  • Stock News
  • Crypto News
  • Institution News
  • Congress News
  • Monitor News

Compare

  • TradingView
  • SeekingAlpha
Intellectia

Loading chart...

High
92.200
Open
89.910
VWAP
91.25
Vol
712.05K
Mkt Cap
3.80B
Low
89.795
Amount
64.97M
EV/EBITDA(TTM)
5.88
Total Shares
41.42M
EV
4.50B
EV/OCF(TTM)
2.15
P/S(TTM)
1.05
Bread Financial Holdings, Inc. is a tech-forward financial services company, which is engaged in providing simple, personalized payment, lending, and saving solutions. The Company's product offerings consist of private label and co-brand credit card programs with retailers and other brand partners; direct-to-consumer (DTC) credit cards; Bread Pay products; and Bread Savings products. Its payment solutions, including Bread Financial general purpose credit cards and savings products. Its private label credit cards are partner-branded credit cards used by consumers for the purchase of goods and services from that partner. Bread Pay is its payment technology solution for pay-over-time products. The Company's products are supported by various services and capabilities, including risk management, account origination and funding services; credit card and other loan processing and servicing; fraud prevention; marketing, and data and analytics; and digital and mobile capabilities.
Show More

Events Timeline

(ET)
2026-03-20
09:10:00
Academy Sports Launches myAcademy Rewards Credit Card
select
2026-03-11 (ET)
2026-03-11
07:20:00
Bread Financial Updates Performance: Credit Card Loans at $18.08B
select
2026-03-10 (ET)
2026-03-10
06:10:00
Ford Signs Long-Term Agreement with Bread Financial to Launch Co-Branded Credit Card
select
2026-02-26 (ET)
2026-02-26
07:50:00
Bread Financial Increases Share Repurchase Authorization by $600 Million
select

News

CNBC
2.0
04-20CNBC
Cash Investments Attract Investors with Diversification Benefits
  • Attractive Cash Investments: According to Morningstar, cash-equivalent investments like money market funds have amassed $7.64 trillion in assets, and despite the Federal Reserve's rate cuts last year, the annualized seven-day yield remains solid at 3.45%, allowing investors to de-risk while still achieving decent returns.
  • Diversification Benefits: Portfolio strategist Amy Arnott highlighted that cash has had the lowest correlation with stocks over the past three years, outperforming Treasuries, indicating that cash can more effectively mitigate investment portfolio risks, especially during economic fluctuations.
  • Bond Market Dynamics: As the Fed began raising rates in 2022, the correlation between stocks and bonds turned positive, leading to bonds failing to act as the stabilizing ballast investors expected, reflecting a decline in market confidence in bonds.
  • Income Opportunities: Investors can earn solid income through various means such as money market funds, certificates of deposit, Treasury bills, and high-yield savings accounts, with some online banks like Bread Financial and LendingClub offering attractive 4% annual percentage yields, underscoring the market's focus on cash yields.
Newsfilter
1.0
04-07Newsfilter
Bread Financial to Host Q1 2026 Earnings Call
  • Earnings Call Schedule: Bread Financial will host a conference call on April 23, 2026, at 8:30 a.m. ET to discuss its Q1 2026 financial results, expected to provide key performance metrics and future outlook.
  • Participant Registration Info: Participants can register in advance to join the call, with registration links available on the company's investor relations website, ensuring analysts can smoothly engage in the Q&A session, enhancing interaction and transparency.
  • Webcast Content: The call will feature several slides, and participants are advised to visit the website at least 15 minutes prior to the call to register and download necessary software, ensuring technical readiness to avoid issues during the meeting.
  • Company Background: Celebrating 30 years in 2026, Bread Financial focuses on providing personalized payment, lending, and saving solutions to U.S. consumers, showcasing its ongoing growth and innovation in the financial services sector.
PRnewswire
8.5
03-20PRnewswire
Academy Launches New Loyalty Program and Credit Card
  • Loyalty Program Upgrade: Academy Sports + Outdoors has launched the new myAcademy Rewards Mastercard® credit card, allowing members to earn a 5% discount and unlimited 2% rewards on purchases, aimed at enhancing customer shopping experiences and brand loyalty.
  • Personalized Rewards: The revamped myAcademy Rewards program offers personalized rewards and exclusive savings for every member, ensuring that customers can easily gain value whether shopping online, via the app, or in-store, thereby driving sales growth.
  • Digital Ecosystem Enhancement: Academy has upgraded its entire digital platform, making it easier for members to sign up, track progress, view rewards, and redeem them across various channels, which enhances user experience and increases customer retention.
  • Family-Centric Strategy: This program is specifically designed for the “Always Game Family,” aiming to provide high-value outdoor gear that helps families enjoy fun without exceeding their budgets, thereby strengthening the brand's competitive position in the market.
Newsfilter
8.5
03-20Newsfilter
Academy Launches New Loyalty Program and Credit Card
  • Loyalty Program Upgrade: Academy Sports + Outdoors has launched the new myAcademy Rewards Mastercard® credit card, allowing members to earn a 5% discount and unlimited 2% rewards on purchases, directly deposited into their myAcademy Rewards account, significantly enhancing customer shopping experience and loyalty.
  • Rich Member Benefits: The new program offers a $15 welcome bonus, a $15 birthday reward, and a $25 reward for spending $500 annually, aimed at attracting more family customers, enhancing brand loyalty, and driving sales growth.
  • Digital Ecosystem Enhancement: Academy has upgraded its digital platform, making it easier for members to sign up, track progress, view rewards, and redeem online, thereby improving user experience and increasing customer engagement.
  • Family-Centric Value Proposition: This program is designed for the “Always Game Family,” emphasizing the ability to enjoy outdoor fun without financial strain, reflecting Academy's deep understanding and commitment to customer needs.
CNBC
4.5
03-18CNBC
Federal Reserve's Rate Pause Attracts Short-Duration Asset Investments
  • Attraction of Short-Term Assets: The Federal Reserve's decision to maintain the federal funds rate between 3.5% and 3.75% and the expectation of one rate cut this year keeps yields on short-term Treasuries and high-quality bonds at levels not seen in many years, drawing investor interest towards short-duration assets.
  • Surge in Bond ETF Inflows: Ultra-short bond ETFs have seen $85 billion in inflows over the past 12 months, making them the leading category for new investments among fixed-income ETFs, indicating a strong market appetite for short-term debt instruments.
  • Popularity of Bank Loans: Bank loans, also known as senior loans, have gained traction among retail investors due to their high yields and increased ETF issuance, with the T. Rowe Price Floating Rate ETF offering a 30-day SEC yield of 6.51%, showcasing their appeal.
  • Stable Cash Asset Yields: Although the annual percentage rates for money market funds have fallen below 4%, they still provide relatively stable income, with the Crane 100 list showing an annualized seven-day yield of 3.47%, offering investors a safe income option.
CNBC
6.5
03-18CNBC
Small Cap Stocks Attractive Amid Stagflation Risks
  • Stagflation Risks: The U.S. economy faces stagflation risks, with February's Producer Price Index (PPI) rising 3.4% year-over-year and core PPI at 3.9%, intensifying concerns over low growth and high inflation, which has led to increased market volatility.
  • Increased Market Volatility: The CBOE Volatility Index (VIX) recently reached about 23, indicating rising market uncertainty and heightened investor fear, particularly in the small-cap sector where investors are favoring high-quality stocks with cash returns.
  • Small Cap Screening: Bank of America identified small-cap stocks in the top quintile for both value and quality, focusing on companies that have paid dividends or reduced share counts over the past 12 months to mitigate potential stagflation risks.
  • Stock Performance: Bread Financial is rated a buy, despite being down 12% from its recent high, it has risen 1.5% this month; Progyny is down 37% but up 2% this week, indicating potential opportunities in small-cap stocks amid market uncertainty.
Wall Street analysts forecast BFH stock price to rise
12 Analyst Rating
Wall Street analysts forecast BFH stock price to rise
5 Buy
4 Hold
3 Sell
Hold
Current: 0.000
sliders
Low
64.00
Averages
83.25
High
98.00
Current: 0.000
sliders
Low
64.00
Averages
83.25
High
98.00
Morgan Stanley
Underweight -> Equal Weight
upgrade
$91
AI Analysis
2026-04-16
New
Reason
Morgan Stanley
Price Target
$91
AI Analysis
2026-04-16
New
upgrade
Underweight -> Equal Weight
Reason
Morgan Stanley upgraded Bread Financial to Equal Weight from Underweight with a $91 price target. The company's credit has positively surprised for several quarters, with stronger late-stage roll rates driving lower credit losses in 2026, the analyst tells investors in a research note. The firm says Bread "has not been stepping into risk," with its subprime mix of the loan book flat to slightly improving.
RBC Capital
Sector Perform
maintain
$83 -> $90
2026-04-10
Reason
RBC Capital
Price Target
$83 -> $90
2026-04-10
maintain
Sector Perform
Reason
RBC Capital raised the firm's price target on Bread Financial to $90 from $83 and keeps a Sector Perform rating on the shares as part of a broader research note previewing Q1 results for Consumer Finance names. The firm expects seasonal trends to drive lower loan balances with stable to improving year-over-year credit metrics. RBC adds that it expects conference calls to focus on commentary around consumer sentiment and health amid recent macro volatility, even though it believes that "fundamentals remain healthy".
Unlock Full Analyst Thesis, Get the complete breakdown of rating reason for BFH
Unlock Now

Valuation Metrics

The current forward P/E ratio for Bread Financial Holdings Inc (BFH.N) is 9.29, compared to its 5-year average forward P/E of 6.98. For a more detailed relative valuation and DCF analysis to assess Bread Financial Holdings Inc's fair value, Click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PE
6.98
Current PE
9.29
Overvalued PE
9.74
Undervalued PE
4.22

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
N/A
5Y Average EV/EBITDA
1.79
Current EV/EBITDA
6.09
Overvalued EV/EBITDA
4.68
Undervalued EV/EBITDA
-1.09

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PS
0.67
Current PS
0.96
Overvalued PS
0.91
Undervalued PS
0.42

Financials

AI Analysis
Annual
Quarterly

Related Community Screener

stocks for short term gain
Intellectia · 14 candidates
Price: $10.00 - $400.00Relative Vol: >= 1.60List Exchange: XNYS, XNAS, XASEMoving Average Relationship: PriceAboveMA20, PriceAboveMA200Week Price Change Pct: $5.00 - $15.00Is Optionable: TrueOne Week Rise Prob: >= 70Monthly Average Dollar Volume: >= 3,000,000
Ticker
Name
Market Cap$
top bottom
FCX logo
FCX
Freeport-McMoRan Inc
90.69B
FFBC logo
FFBC
First Financial Bancorp
2.90B
BIPC logo
BIPC
Brookfield Infrastructure Corp
6.32B
NCLH logo
NCLH
Norwegian Cruise Line Holdings Ltd
10.34B
IBM logo
IBM
International Business Machines Corp
292.10B
AAOI logo
AAOI
Applied Optoelectronics Inc
2.62B

Whales Holding BFH

B
Bridgeway Capital Management, LLC
Holding
BFH
+8.36%
3M Return
C
Cambria Investment Management, L.P.
Holding
BFH
+5.16%
3M Return
T
Turtle Creek Asset Management Inc.
Holding
BFH
+4.60%
3M Return
B
Basswood Capital Management, L.L.C.
Holding
BFH
-0.36%
3M Return

Trading Trends

    Insider
    Hedge Fund
    Congress Trading

People Also Watch

Frequently Asked Questions

What is Bread Financial Holdings Inc (BFH) stock price today?

The current price of BFH is 91.75 USD — it has increased 1.29

What is Bread Financial Holdings Inc (BFH)'s business?

Bread Financial Holdings, Inc. is a tech-forward financial services company, which is engaged in providing simple, personalized payment, lending, and saving solutions. The Company's product offerings consist of private label and co-brand credit card programs with retailers and other brand partners; direct-to-consumer (DTC) credit cards; Bread Pay products; and Bread Savings products. Its payment solutions, including Bread Financial general purpose credit cards and savings products. Its private label credit cards are partner-branded credit cards used by consumers for the purchase of goods and services from that partner. Bread Pay is its payment technology solution for pay-over-time products. The Company's products are supported by various services and capabilities, including risk management, account origination and funding services; credit card and other loan processing and servicing; fraud prevention; marketing, and data and analytics; and digital and mobile capabilities.

What is the price predicton of BFH Stock?

Wall Street analysts forecast BFH stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BFH is83.25 USD with a low forecast of 64.00 USD and a high forecast of 98.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

What is Bread Financial Holdings Inc (BFH)'s revenue for the last quarter?

Bread Financial Holdings Inc revenue for the last quarter amounts to 1.04B USD, increased 1.46

What is Bread Financial Holdings Inc (BFH)'s earnings per share (EPS) for the last quarter?

Bread Financial Holdings Inc. EPS for the last quarter amounts to 1.17 USD, increased 735.71

How many employees does Bread Financial Holdings Inc (BFH). have?

Bread Financial Holdings Inc (BFH) has 6000 emplpoyees as of April 21 2026.

What is Bread Financial Holdings Inc (BFH) market cap?

Today BFH has the market capitalization of 3.80B USD.