BFH

Zacks Premium Overview: Zacks Premium is a research service designed to help investors make informed decisions by providing access to daily updates, stock ratings, and various investment tools, including the Zacks Rank and Style Scores.

Style Scores Explained: The Zacks Style Scores categorize stocks based on value, growth, and momentum, assigning ratings from A to F to help investors identify stocks with the best potential for market outperformance.

Investment Strategy: To maximize returns, investors are encouraged to focus on stocks with a Zacks Rank of #1 or #2 and Style Scores of A or B, while being cautious of stocks with lower ranks despite high Style Scores.

Highlight on Bread Financial: Bread Financial (BFH) is highlighted as a strong investment option with a Zacks Rank of #2 and high Style Scores, showing significant recent price momentum and positive earnings revisions.

Comparison of Bread Financial Holdings and American Express: Bread Financial Holdings (BFH) has a stronger Zacks Rank (#2) compared to American Express (AXP) (#3), indicating a more favorable earnings estimate revision outlook for BFH, making it more attractive to value investors.

Valuation Metrics: BFH exhibits significantly lower valuation ratios, with a forward P/E of 6.65 and a PEG ratio of 0.43, compared to AXP's forward P/E of 23.59 and PEG ratio of 1.64, suggesting that BFH is undervalued relative to AXP.

Value Grades: BFH holds a Value grade of A, while AXP has a Value grade of C, further supporting the notion that BFH is the better option for value investors at this time.

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