Ford Chief EV Officer Doug Field to Depart
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 4 days ago
0mins
Should l Buy F?
Ford said that Doug Field, chief EV, digital, and design officer, has elected to leave the company after a transition over the next month. "I'm honored to have been a part of leading Ford during an unprecedented period of technology and market disruption," Field said. "I believe Ford now has a winning technology strategy and plan. The first breakthrough product off the Universal EV platform - a mid-size pickup - is on its way to production. We have clearly defined hardware, software, and electrification plans across our full product line. The initial quality of our core technologies is now near the top of the industry. Most importantly, we have incredibly talented teams across these disciplines, ready to carry Ford into the future. I am completely confident in them and so excited to see their work in the coming years." Field said he looks forward to sharing learnings from his unique career in his next chapter. "I have been incredibly lucky to be at the center of disruption and innovation at Apple, Tesla, and now Ford, and I look forward to giving some of that experience back to the world." Alan Clarke is promoted to vice president, Advanced Development Projects. Clarke will continue to lead the Advanced Electric Vehicle Development team. This "skunkworks" model - small teams of world class engineers given the autonomy to innovate before industrialization - has proven to be a highly effective engine for breakthrough products, and Ford will leverage it for select future programs. Kieran Cahill, Ford vice president, manufacturing, Europe and IMG, is retiring effective May 1.
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Analyst Views on F
Wall Street analysts forecast F stock price to rise
14 Analyst Rating
3 Buy
10 Hold
1 Sell
Hold
Current: 12.440
Low
11.00
Averages
13.65
High
16.00
Current: 12.440
Low
11.00
Averages
13.65
High
16.00
About F
Ford Motor Company is an automobile company. The Company develops and delivers Ford trucks, sport utility vehicles, commercial vans and cars, and Lincoln luxury vehicles, along with connected services. The Company’s segments include Ford Blue, Ford Model e, Ford Pro, and Ford Credit. The Ford Blue segment primarily includes the sale of Ford and Lincoln internal combustion engine (ICE) and hybrid vehicles, service parts, accessories, and digital services for retail customers. The Ford Model e segment primarily includes the sale of its electric vehicles, service parts, accessories, and digital services for retail customers. The Ford Pro segment primarily includes the sale of Ford and Lincoln vehicles, service parts, accessories, and services for commercial, government, and rental customers. The Ford Credit segment consists of the Ford Credit business on a consolidated basis, which is primarily vehicle-related financing and leasing activities. Its vehicle brands are Ford and Lincoln.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Declining Profitability: Ford's adjusted operating margin was only 3.6% in 2025, significantly lower than 6.8% in 2015, indicating that the company struggles to achieve operational leverage under a high-cost structure, leading to bleak future profit prospects.
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- Declining Profitability: The company's adjusted operating margin is expected to be just 3.6% in 2025, significantly lower than 6.8% in 2015, highlighting the immense cost structure pressures that hinder operational leverage and overall profitability.
- Intensified Competitive Risks: The notable success of foreign car manufacturers makes it difficult for Ford to stand out in a crowded market, and due to the cyclical nature of vehicle purchases, Ford is particularly vulnerable to economic fluctuations, which could undermine shareholder confidence.
- Dismal Stock Outlook: Although Ford's current price-to-earnings ratio is 11.3, if it remains unchanged over the next decade, the stock is projected to rise to $15.43 from $12.44, reflecting only a 24% capital appreciation, indicating insufficient investment return attractiveness.
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- Weak Sales Growth: Ford's automotive sales are projected to grow only 24% by 2025 compared to 2015, reflecting the maturity of the global car market and the company's legacy position, which limits its growth potential.
- Declining Profitability: The company's adjusted operating margin is expected to drop to 3.6% in 2025 from 6.8% in 2015, highlighting significant cost structure pressures that hinder operational leverage.
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