Discount Retailers and Resale Platforms Dominate During Strong Holiday Season
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 26 2025
0mins
Should l Buy DG?
Source: Barron's
- Holiday Shopping Trends: Americans showed a last-minute approach to holiday shopping, indicating a rush to complete purchases.
- Consumer Demand: Despite the timing, total holiday sales increased by nearly 4%, reflecting strong consumer demand.
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Analyst Views on DG
Wall Street analysts forecast DG stock price to fall
16 Analyst Rating
9 Buy
7 Hold
0 Sell
Moderate Buy
Current: 149.680
Low
125.00
Averages
147.00
High
170.00
Current: 149.680
Low
125.00
Averages
147.00
High
170.00
About DG
Dollar General Corporation is a discount retailer. The Company offers merchandise, including consumable items, seasonal items, home products and apparel. Its merchandise includes brands from manufacturers, as well as its own private brand selections with prices at discounts to brands. Its consumables category includes paper and cleaning products, packaged food, perishables, snacks, health and beauty, pet, and tobacco products. Its seasonal products include holiday items, toys, batteries, small electronics, greeting cards, stationery, prepaid phones and accessories, gardening supplies, hardware, automotive and home office supplies. Its home products include kitchen supplies, cookware, small appliances, light bulbs, storage containers, frames, candles, craft supplies and kitchen, bed and bath soft goods. The Company’s apparel products include basic items for infants, toddlers, girls, boys, women and men, as well as socks, underwear, disposable diapers, shoes and accessories.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Spending Disparities Between Income Levels: Although U.S. holiday spending reached a historic $1 trillion in December, this surge was primarily driven by inflation and tariff-induced price increases rather than higher sales volumes, with lower-income shoppers exercising caution and increasingly relying on credit cards and Buy Now, Pay Later options to manage their budgets.
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