Discount Retailers and Resale Platforms Dominate During Strong Holiday Season
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 26 2025
0mins
Source: Barron's
- Holiday Shopping Trends: Americans showed a last-minute approach to holiday shopping, indicating a rush to complete purchases.
- Consumer Demand: Despite the timing, total holiday sales increased by nearly 4%, reflecting strong consumer demand.
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Analyst Views on DG
Wall Street analysts forecast DG stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for DG is 143.86 USD with a low forecast of 125.00 USD and a high forecast of 170.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
16 Analyst Rating
9 Buy
7 Hold
0 Sell
Moderate Buy
Current: 145.040
Low
125.00
Averages
143.86
High
170.00
Current: 145.040
Low
125.00
Averages
143.86
High
170.00
About DG
Dollar General Corporation is a discount retailer. The Company offers merchandise, including consumable items, seasonal items, home products and apparel. Its merchandise includes brands from manufacturers, as well as its own private brand selections with prices at discounts to brands. Its consumables category includes paper and cleaning products, packaged food, perishables, snacks, health and beauty, pet, and tobacco products. Its seasonal products include holiday items, toys, batteries, small electronics, greeting cards, stationery, prepaid phones and accessories, gardening supplies, hardware, automotive and home office supplies. Its home products include kitchen supplies, cookware, small appliances, light bulbs, storage containers, frames, candles, craft supplies and kitchen, bed and bath soft goods. The Company’s apparel products include basic items for infants, toddlers, girls, boys, women and men, as well as socks, underwear, disposable diapers, shoes and accessories.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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Discount Retailers Show Strong Performance Amid Inflation
- Discount Retail Stock Performance: As of 2026, discount retail stocks in the S&P 500, such as Walmart and Costco, have significantly outperformed the S&P 500 index, with Walmart up 5.8% year-to-date and 26.6% over the past 52 weeks, indicating strong consumer demand for discount retail.
- Consumer Shift to Discount Stores: Due to inflation, 28% of high-income households shopped at discount chains in 2025, up from 20% four years earlier, suggesting that discount retailers are attracting a broader consumer base.
- Same-Store Sales Growth: In Q4 2025, same-store sales increased by 4.2% at Walmart and 5.7% at Costco, reflecting consumer preference for discounted goods in a high-price environment, further boosting these retailers' performance.
- Future Inflation Expectations: Although the inflation rate has decreased from 9% in June 2022 to around 2.7%, economists expect inflation to remain elevated through 2026, which will continue to benefit discount retailers as consumers remain price-sensitive.
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