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DG Should I Buy

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Intellectia

Should You Buy Dollar General Corp (DG) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Buy
Latest Price
117.160
1 Day change
-1.74%
52 Week Range
158.230
Analysis Updated At
2026/03/27
Should I buy Analysis is updated weekly. For real time "Should I Buy" analysis, please sign up to get free answers.
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Dollar General Corp (DG) is a good buy for a beginner investor with a long-term strategy and $50,000-$100,000 to invest. The company's strong financial performance in Q4 2026, undervaluation sentiment, and defensive business model make it an attractive option for long-term growth. Despite mixed analyst ratings, the stock's current price of $120 is below most price targets, providing a favorable entry point.

Technical Analysis

The MACD is negative at -2.11 but contracting, suggesting potential stabilization. RSI is neutral at 20.932, and the stock is trading near its support level of 118.591, indicating limited downside risk. Moving averages are converging, showing no clear trend.

Options Data

Bearish
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
10
Buy
6

Positive Catalysts

  • Strong Q4 2026 financial performance with revenue up 5.89% YoY, net income up 122.94% YoY, and EPS up 121.84% YoY.

  • Market confidence in new CEO Jerry W. JJ Fleeman Jr., with shares rising 1.5% after the announcement.

  • Undervaluation sentiment despite recent market reactions.

Neutral/Negative Catalysts

  • Mixed analyst ratings with some firms expressing concerns about limited upside and competitive pressures.

  • Negative market sentiment due to broader SP500 decline (-1.79%).

  • Technical indicators showing no clear bullish momentum.

Financial Performance

In Q4 2026, Dollar General reported strong growth: Revenue increased by 5.89% YoY to $10.91 billion, Net Income surged by 122.94% YoY to $426.3 million, EPS grew by 121.84% YoY to $1.93, and Gross Margin improved to 30.45%, up 3.57% YoY.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analyst ratings are mixed but lean positive. Several firms maintain Buy ratings with price targets ranging from $160 to $175, while others have Neutral or Hold ratings with lower price targets. The average sentiment suggests the stock is undervalued at its current price.

Wall Street analysts forecast DG stock price to rise
16 Analyst Rating
Wall Street analysts forecast DG stock price to rise
9 Buy
7 Hold
0 Sell
Moderate Buy
Current: 119.230
sliders
Low
125
Averages
147
High
170
Current: 119.230
sliders
Low
125
Averages
147
High
170
Deutsche Bank
Krisztina Katai
Buy
downgrade
$173 -> $170
AI Analysis
2026-03-13
Reason
Deutsche Bank
Krisztina Katai
Price Target
$173 -> $170
AI Analysis
2026-03-13
downgrade
Buy
Reason
Deutsche Bank analyst Krisztina Katai lowered the firm's price target on Dollar General to $170 from $173 and keeps a Buy rating on the shares.
Telsey Advisory
Market Perform
maintain
$130 -> $140
2026-03-13
Reason
Telsey Advisory
Price Target
$130 -> $140
2026-03-13
maintain
Market Perform
Reason
Telsey Advisory raised the firm's price target on Dollar General to $140 from $130 and keeps a Market Perform rating on the shares. While the company reported "much better-than-expected" Q4 results, the firm believes Dollar General is currently fairly valued, the analyst tells investors.
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