Apple's Smart Glasses Expected to Launch by 2027
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
0mins
Should l Buy AAPL?
Source: Fool
- Smart Glasses Development: Apple is developing smart glasses expected to launch by 2027, which, despite lacking augmented reality display capabilities in the first iteration, will feature dual cameras and a custom processor aimed at providing a seamless voice assistant experience when paired with an iPhone.
- Siri Upgrade Plans: Apple plans to introduce a new version of Siri based on Google's Gemini later this year, aimed at enhancing its functionality within apps and contextual awareness, which could lay the groundwork for the smart glasses' success and improve user experience.
- Market Potential Analysis: Apple's success in the wearables sector provides a favorable backdrop for the smart glasses launch, with the company generating $35.6 billion in revenue from wearables, home, and accessories last year, and an estimated $14 billion to $18 billion from the Apple Watch alone.
- Competitive Strategy: By positioning the smart glasses as an accessory, Apple follows the successful model of the Apple Watch, which, despite entering the market later, combined hardware and software advantages to potentially dominate the smart glasses market.
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Analyst Views on AAPL
Wall Street analysts forecast AAPL stock price to rise
27 Analyst Rating
17 Buy
9 Hold
1 Sell
Moderate Buy
Current: 263.400
Low
239.00
Averages
306.89
High
350.00
Current: 263.400
Low
239.00
Averages
306.89
High
350.00
About AAPL
Apple Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. Its product categories include iPhone, Mac, iPad, and Wearables, Home and Accessories. Its software platforms include iOS, iPadOS, macOS, watchOS, visionOS, and tvOS. Its services include advertising, AppleCare, cloud services, digital content and payment services. The Company operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts. It also offers digital content through subscription-based services, including Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV+. Its products include iPhone 16 Pro, iPhone 16, iPhone 15, iPhone 14, iPhone SE, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Mac Pro, iPad Pro, iPad Air, AirPods, AirPods Pro, AirPods Max, Apple TV, Apple Vision Pro and others.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Smart Glasses Development: Apple is developing smart glasses expected to launch by 2027, which, despite lacking augmented reality display capabilities in the first iteration, will feature dual cameras and a custom processor aimed at providing a seamless voice assistant experience when paired with an iPhone.
- Siri Upgrade Plans: Apple plans to introduce a new version of Siri based on Google's Gemini later this year, aimed at enhancing its functionality within apps and contextual awareness, which could lay the groundwork for the smart glasses' success and improve user experience.
- Market Potential Analysis: Apple's success in the wearables sector provides a favorable backdrop for the smart glasses launch, with the company generating $35.6 billion in revenue from wearables, home, and accessories last year, and an estimated $14 billion to $18 billion from the Apple Watch alone.
- Competitive Strategy: By positioning the smart glasses as an accessory, Apple follows the successful model of the Apple Watch, which, despite entering the market later, combined hardware and software advantages to potentially dominate the smart glasses market.
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- Smart Glasses Development: Apple is developing smart glasses expected to launch as soon as next year, although the initial model may lack a display, it will feature dual cameras and a custom processor aimed at providing a seamless user experience when paired with an iPhone.
- Siri Upgrade Plans: Apple plans to leverage Google's Gemini AI model to enhance Siri, with the new version expected to have improved in-app capabilities and contextual awareness, which will support the practicality of the smart glasses and could be key to their success.
- Market Competition Analysis: Although Meta has already launched its third-generation smart glasses, Apple still has the opportunity to quickly capture the smart glasses market through its successful experience in wearables and strong brand influence, especially with its strategy of positioning the smart glasses as accessories.
- Financial Performance Support: Apple generated $35.6 billion in revenue from its wearables, home, and accessories segment last year, with the Apple Watch contributing an estimated $14 billion to $18 billion, demonstrating its strong competitive position in the market, and the upcoming smart glasses could further enhance this business segment's performance.
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