Apple Partners with Google to Upgrade Siri Using AI
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 02 2026
0mins
Should l Buy AAPL?
Source: seekingalpha
- Siri Upgrade Partnership: Apple plans to collaborate with Google to utilize its AI models for upgrading Siri, a move that is expected to enhance the voice assistant's intelligence and improve user experience, thereby strengthening Apple's competitive position in the smart device market.
- Cloud Network Utilization: Apple is exploring the use of Google's cloud network to support the Siri upgrade, with Google investigating the setup of servers in its data centers, which will help improve Siri's operational efficiency and response speed.
- Privacy Standards Compliance: Google has committed to adhering to Apple's stringent privacy standards, which not only helps protect user data security but also enhances consumer trust in the Apple brand, fostering user loyalty.
- Hybrid Cloud Strategy: Apple has opted for a hybrid cloud model, combining its private cloud with services from Google and Amazon, aiming to reduce data center investment costs while increasing service flexibility and scalability to meet future business demands.
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Analyst Views on AAPL
Wall Street analysts forecast AAPL stock price to rise
27 Analyst Rating
17 Buy
9 Hold
1 Sell
Moderate Buy
Current: 255.630
Low
239.00
Averages
306.89
High
350.00
Current: 255.630
Low
239.00
Averages
306.89
High
350.00
About AAPL
Apple Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. Its product categories include iPhone, Mac, iPad, and Wearables, Home and Accessories. Its software platforms include iOS, iPadOS, macOS, watchOS, visionOS, and tvOS. Its services include advertising, AppleCare, cloud services, digital content and payment services. The Company operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts. It also offers digital content through subscription-based services, including Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV+. Its products include iPhone 16 Pro, iPhone 16, iPhone 15, iPhone 14, iPhone SE, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Mac Pro, iPad Pro, iPad Air, AirPods, AirPods Pro, AirPods Max, Apple TV, Apple Vision Pro and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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See More
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- Escalating Security Threats: Iran's Revolutionary Guard has designated 18 tech companies, including Oracle, as 'legitimate targets' in retaliation for U.S. and Israeli strikes, indicating the increasing significance of tech assets in conflicts.
- Industry Impact: James Henderson, CEO of risk management firm Healix, noted that the threats against tech companies are part of a sustained pattern, suggesting that future crises may target data centers and cloud platforms as much as traditional strategic sites.
- Historical Context: In March, Iran attacked Amazon Web Services data centers, causing outages in several apps and digital services in the UAE, underscoring the serious cybersecurity landscape in the region.
See More
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- Threats to Tech Companies: Iran's Revolutionary Guard has designated 18 U.S. tech firms, including Oracle, as 'legitimate targets' in retaliation for U.S. and Israeli strikes, which raises the operational risks for these companies in the Middle East.
- Rising Cybersecurity Risks: As threats against tech companies escalate, risk management expert James Henderson notes that tech assets are now viewed as integral to the conflict, suggesting future attacks may target data centers and cloud platforms, increasing security vulnerabilities in the industry.
- Historical Context: Iran previously attacked Amazon Web Services data centers in early March, causing outages in various apps and digital services in the UAE, and a repeat of such incidents could severely impact Oracle and other tech firms' operations.
See More
Emerging Tech Stars in the Market
- TSMC's AI Potential: Taiwan Semiconductor Manufacturing (TSM), a global leader in chip manufacturing, holds a market cap of $1.8 trillion and is poised to benefit from broad market demand in AI chip production, particularly in smartphones and personal computers over the coming years.
- Broadcom's Custom Chip Advantage: Broadcom (AVGO) forecasts over $100 billion in AI chip revenue by 2027, successfully carving out a niche in the AI market with its custom chips designed for specific tasks, reflecting strong customer demand and market potential.
- Nebius Group's Rapid Growth: Nebius Group (NBIS) focuses on AI workloads, achieving annual recurring revenue of $1.25 billion in the recent year, with expectations to rise to $7 billion to $9 billion this year, showcasing its strong growth potential in the cloud computing sector.
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