Apple Launches New iPhone 17e and iPad Air
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 02 2026
0mins
Should l Buy AAPL?
Source: seekingalpha
- iPhone 17e Launch: Apple unveiled the iPhone 17e this week, featuring a base storage of 256GB and a 48MP Fusion camera, supporting MagSafe and Qi2 fast charging, priced at $599, with pre-orders starting on March 4 and availability on March 11, despite a 1% drop in premarket trading.
- Powerful Processor: The iPhone 17e is powered by the 3-nanometer A19 processor, which includes a 6-core CPU and a 4-core GPU, significantly enhancing performance, while the C1X modem is twice as fast as the one in the iPhone 16e, supporting all-day battery life and 50% charge in 30 minutes.
- iPad Air Refresh: Apple also refreshed the iPad Air, now equipped with the M4 processor, offering faster CPU and GPU performance, supporting Wi-Fi 7, with 11-inch and 13-inch models starting at $599 and $799 respectively, available for pre-order on March 4 and launching on March 11.
- Market Reaction: Despite the strong features and competitive pricing of the new products, Apple's stock fell 1% post-launch, indicating a cautious market response that could impact future sales expectations.
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Analyst Views on AAPL
Wall Street analysts forecast AAPL stock price to rise
27 Analyst Rating
17 Buy
9 Hold
1 Sell
Moderate Buy
Current: 255.630
Low
239.00
Averages
306.89
High
350.00
Current: 255.630
Low
239.00
Averages
306.89
High
350.00
About AAPL
Apple Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. Its product categories include iPhone, Mac, iPad, and Wearables, Home and Accessories. Its software platforms include iOS, iPadOS, macOS, watchOS, visionOS, and tvOS. Its services include advertising, AppleCare, cloud services, digital content and payment services. The Company operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts. It also offers digital content through subscription-based services, including Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV+. Its products include iPhone 16 Pro, iPhone 16, iPhone 15, iPhone 14, iPhone SE, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Mac Pro, iPad Pro, iPad Air, AirPods, AirPods Pro, AirPods Max, Apple TV, Apple Vision Pro and others.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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