Apple Appoints Johny Srouji as Chief Hardware Officer
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 11 hours ago
0mins
Should l Buy AAPL?
Apple announced that, effective immediately, Apple executive Johny Srouji will become chief hardware officer. Srouji, who most recently served as senior vice president of Hardware Technologies, will assume an expanded role leading Hardware Engineering, which John Ternus most recently oversaw, as well as the hardware technologies organization. "Johny is one of the most talented people I have ever had the privilege to work with," said Apple CEO Tim Cook. "He has played a singular role in driving Apple's silicon strategy, and his influence has been felt deeply not just inside the company, but across the industry. He has always led his organization with remarkable deftness and judgment, and time and again, his team has delivered breakthrough innovations that have transformed our products. We are incredibly fortunate to have him as Apple's chief hardware officer."
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Analyst Views on AAPL
Wall Street analysts forecast AAPL stock price to rise
27 Analyst Rating
17 Buy
9 Hold
1 Sell
Moderate Buy
Current: 270.230
Low
239.00
Averages
306.89
High
350.00
Current: 270.230
Low
239.00
Averages
306.89
High
350.00
About AAPL
Apple Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. Its product categories include iPhone, Mac, iPad, and Wearables, Home and Accessories. Its software platforms include iOS, iPadOS, macOS, watchOS, visionOS, and tvOS. Its services include advertising, AppleCare, cloud services, digital content and payment services. The Company operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts. It also offers digital content through subscription-based services, including Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV+. Its products include iPhone 16 Pro, iPhone 16, iPhone 15, iPhone 14, iPhone SE, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Mac Pro, iPad Pro, iPad Air, AirPods, AirPods Pro, AirPods Max, Apple TV, Apple Vision Pro and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Enhanced Multi-Tasking: The new Siri version is anticipated to better handle multiple commands, support external AI agents, and effectively utilize personal data and on-screen content to answer queries, increasing the assistant's utility.
- Performance Improvement Focus: Apple plans to emphasize performance enhancements in the next software cycle, including bug fixes, faster operations, and improved battery life, particularly optimizing for enterprise users, schools, and developing markets.
- Hardware Release Delays: Due to industry-wide memory shortages, the launch of new Mac Studio models is expected to be delayed until October, while the redesigned touchscreen MacBook Pro with M6 chips may also be postponed to late 2026 or early 2027.
See More
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- Chip Transition Success: Ternus's leadership in Apple's shift to custom silicon is seen as pivotal to the company's success, particularly with the launch of new Mac computers, establishing a foundation for Apple's AI strategy.
- Stable Market Expectations: Morningstar maintains a $260 price target on Apple, believing that under Ternus's leadership, the company will continue to focus on user experience, security, and privacy, while deepening integration with its custom-designed chips, anticipating strong year-over-year growth in the second quarter.
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See More
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- Market Performance: Under Cook's leadership, Apple's market cap has grown over 20 times, and Ternus will face significant challenges in continuing to drive innovation and market expansion to maintain the company's leadership position in the global tech industry.
- Geopolitical Impact: Concurrently, global markets are experiencing volatility due to geopolitical tensions, particularly between the U.S. and Iran, which could indirectly affect Apple's international business, especially regarding supply chains and market demand.
- Investor Focus: Investors will closely monitor Ternus's strategic direction and decisions, particularly regarding upcoming product launches and technological innovations, to ensure the company's continued growth and competitive edge in the market.
See More
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- Rising Market Competition: With U.S. competitors like Google and Apple entering the smart glasses market, EssilorLuxottica's market capitalization has fallen from €149 billion to €100 billion, highlighting intensified industry competition and investor concerns over future profitability.
- Weak Revenue Growth: Although EssilorLuxottica expects first-quarter revenue of €7.132 billion, a 4% increase year-over-year, its adjusted operating margin stands at only 16%, below the 19-20% target for 2022-2026, indicating challenges in profitability.
- Strategic Technological Shift: EssilorLuxottica is expanding into the medical technology sector with products like Nuance Audio glasses, which feature built-in hearing aids, demonstrating the company's strategy to enhance competitiveness through technology-intensive products to mitigate future competition from China.
See More
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- Leadership Transition: Tim Cook will hand over the CEO role to John Ternus on September 1, while remaining as executive chairman, ensuring continuity in Apple's strategic direction during this pivotal change.
- AI Strategic Shift: Ternus takes over at a critical time as Apple faces significant challenges in the AI sector, with Cook's transition seen as a key moment for the company's renewed focus on AI strategy, potentially impacting future product innovations.
- Financial Achievements: Under Cook's leadership, Apple's market value soared from $350 billion to $4 trillion, making it the first company to surpass a $3 trillion valuation, showcasing his exceptional financial management skills.
- Supply Chain Management: Cook successfully optimized Apple's international supply chain, particularly during the US-China trade war, by shifting some production to India, ensuring Apple's competitiveness and stability in the global market.
See More
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- CEO Transition: Apple announced that Tim Cook will step down as CEO on September 1, with John Ternus taking over; Ternus, who has been with the company for 25 years, faces significant challenges in advancing the company's AI strategy.
- Strong iPhone Sales: In the latest quarter, Apple's iPhone revenue surged 23% year-over-year to $85.3 billion, primarily driven by robust sales of the iPhone 17 models, indicating strong consumer demand for new products.
- Lagging AI Strategy: Despite Apple's relatively conservative investment in AI, relying on Google's Gemini to enhance Siri features, the market's demand for AI-integrated hardware is growing, and Ternus must accelerate the application of AI technologies.
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See More
