VF Corp Downgraded by JPMorgan, Shares Drop 4%
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 07 2025
0mins
Should l Buy VFC?
VF Corp (VFC) shares fell 7.25% after JPMorgan downgraded its rating from Neutral to Underweight and cut FY2027 EPS forecast to $0.99, below consensus, indicating significant earnings pressure on the company.
The downgrade reflects growing concerns about VF Corp's financial performance, particularly as the company faces challenges in maintaining its market position. Analysts are increasingly cautious, suggesting that the company's earnings outlook is under significant pressure, which has led to a decline in investor confidence.
This downgrade may lead to further volatility in VF Corp's stock as investors reassess their positions in light of the new rating and earnings forecast.
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Analyst Views on VFC
Wall Street analysts forecast VFC stock price to fall
18 Analyst Rating
3 Buy
13 Hold
2 Sell
Hold
Current: 16.970
Low
10.00
Averages
16.09
High
25.00
Current: 16.970
Low
10.00
Averages
16.09
High
25.00
About VFC
V.F. Corp is a global apparel, footwear and accessories company. The Company designs, procures, markets and distributes a variety of branded products, including backpacks, luggage and accessories for consumers of all ages. Its products are marketed under VF-owned brand names. Its portfolio of outdoor, active and workwear brands includes The North Face, Vans, Timberland, Altra, Smartwool, Icebreaker, Kipling, Napapijri, Eastpak, JanSport, and Timberland PRO. Its segments include Outdoor, Active, and Work. The Outdoor segment is a group of outdoor-based lifestyle brands. Product offerings include performance and performance-inspired outdoor apparel, footwear, equipment and accessories. The Active segment is a group of activity-based lifestyle brands. Product offerings include active apparel, footwear, backpacks, luggage and accessories. The Work segment consists of performance and lifestyle workwear brands with product offerings that include apparel, footwear and accessories.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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See More
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- Operating Profit Forecast: The company expects operating profit to reach around €2.3 billion, yet a €400 million negative impact from U.S. tariffs results in a profitability outlook that is 15% below market expectations, potentially leading to investor dissatisfaction and declining confidence.
- Sales and Profit Performance: Fourth-quarter sales were €6.1 billion, with profit at €164 million, both slightly missing FactSet estimates, demonstrating that Adidas's growth remains challenged amid external turbulence, which could affect future market performance.
- CEO Contract Extension: Adidas announced the extension of CEO Bjørn Gulden's contract until 2030, reflecting confidence in his strategy, particularly after the split with Ye, as Gulden's leadership is seen as crucial for stabilizing the company.
See More
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- Conference Participation: VF Corporation's management will participate in a fireside chat at Citi's Global Consumer & Retail Conference on March 10, 2026, showcasing their strategic insights and brand influence in the consumer market.
- Live Broadcast: The event will be broadcast live at 9:30 a.m. ET, ensuring that global investors and consumers can access the latest updates from the company in real-time.
- Archive Availability: For those unable to attend the live session, VF Corporation will provide an archived version and transcript after the event, enhancing information transparency and investor relations.
- Brand Commitment: VF Corporation, which includes renowned brands like The North Face, Vans, and Timberland, is committed to delivering innovative products while emphasizing sustainability and long-term value for consumers, employees, and shareholders.
See More
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- Conference Participation: VF Corporation's management will participate in a fireside chat at Citi's Global Consumer & Retail Conference on March 10, 2026, at 9:30 AM ET, showcasing their strategic insights in the consumer goods sector.
- Live Broadcast: The event will be broadcast live via the Internet, accessible at ir.vfc.com, ensuring a broad investor audience can receive real-time updates on the company's latest developments.
- Post-Event Materials: For those unable to listen live, VF Corporation will provide an archived version and transcript after the event, enhancing transparency and meeting investor information needs.
- Brand Commitment: VF Corporation is committed to delivering innovative products through its brands like The North Face®, Vans®, and Timberland®, emphasizing its dedication to sustainability and long-term value creation to enhance consumer experience and brand loyalty.
See More
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- Strong Brand Performance: The Wrangler brand saw a 12% revenue increase to $561.9 million, while Lee returned to growth with a 2% increase to $198.1 million, demonstrating Kontoor's success in brand management and market positioning.
- Improved Profitability: Adjusted operating income reached $150 million, up 48% year-over-year, with adjusted earnings per share rising 26% to $1.73, exceeding market expectations of $1.64, reflecting significant improvements in cost control and operational efficiency.
- Optimistic Future Outlook: Kontoor anticipates 2026 revenue between $3.4 billion and $3.45 billion, representing a 9% growth rate, and expects adjusted EPS to be between $6.40 and $6.50, both above market expectations, showcasing the company's confidence in future growth.
See More
