Target Corp's stock rose by 3.01% as it reached a 20-day high, reflecting positive investor sentiment following the company's announcement.
The core catalyst for this movement is Target's announcement of a 30% expansion of its 2026 wellness assortment, introducing thousands of new items. This strategic move aims to strengthen its position as a go-to destination for everyday wellness, catering to approximately 70% of guests already shopping in this category. The expansion includes more exclusive brands and partnerships across various categories, enhancing customer satisfaction and loyalty, particularly with affordable pricing on new wellness products.
This expansion not only aims to attract more consumers but also enhances Target's in-store and digital shopping experiences. With promotional activities during Target Wellness Week, the company is likely to see increased foot traffic and online engagement, further solidifying its market share in the wellness segment.
Wall Street analysts forecast TGT stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for TGT is 98.83 USD with a low forecast of 80.00 USD and a high forecast of 126.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
26 Analyst Rating
Wall Street analysts forecast TGT stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for TGT is 98.83 USD with a low forecast of 80.00 USD and a high forecast of 126.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
8 Buy
14 Hold
4 Sell
Hold
Current: 101.740
Low
80.00
Averages
98.83
High
126.00
Current: 101.740
Low
80.00
Averages
98.83
High
126.00
Wolfe Research
Spencer Hanus
Underperform -> Peer Perform
upgrade
2026-01-27
New
Reason
Wolfe Research
Spencer Hanus
Price Target
AI Analysis
2026-01-27
New
upgrade
Underperform -> Peer Perform
Reason
Wolfe Research analyst Spencer Hanus upgraded Target to Peer Perform from Underperform.
Wolfe Research
Underperform
to
Peer Perform
upgrade
$NULL
2026-01-27
New
Reason
Wolfe Research
Price Target
$NULL
2026-01-27
New
upgrade
Underperform
to
Peer Perform
Reason
Wolfe Research upgraded Target to Peer Perform from Underperform without a price target ahead of the company's investor day on March 3. The firm sees a "wide margin of safety" for Target despite its reduced estimates given the company's owned real estate. Real estate makes up 70%-75% of Target's enterprise value and there are already signs of the company's underlying business improving, the analyst tells investors in a research note.
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Deutsche Bank
Hold
maintain
$108
2026-01-08
Reason
Deutsche Bank
Price Target
$108
2026-01-08
maintain
Hold
Reason
Deutsche Bank resumed coverage of Target with a Hold rating and $108 price target. The firm resumed coverage of the broadlines and food retailers. Deutsche expects 2026 to be another "mixed year," characterized by food disinflation, reduced government benefits, and consumers' value focus extending into the new year. The analyst says that while defensive sectors such as food retail could face a challenging setup, "there are tailwinds on the horizon," including a sizable stimulus in the first half of 2026.
Wolfe Research
Spencer Hanus
Underperform
maintain
$81
2025-12-30
Reason
Wolfe Research
Spencer Hanus
Price Target
$81
2025-12-30
maintain
Underperform
Reason
Wolfe Research analyst Spencer Hanus keeps an Underperform rating on Target with an $81 price target after the Financial Times reported that activist Toms Capital is building a stake in the retailer. An activist can help change the narrative at Target, which would be a positive, the analyst tells investors in a research note. The firm sees balance sheet and income statement investments coming at Target. The company's price gaps on general merchandise products need to be closed and more labor hours are needed in stores, contends Wolfe.
About TGT
Target Corporation is a general merchandise retailer selling products to its guests through its stores and digital channels. The Company offers customers, referred to as guests, everyday essentials and fashionable, differentiated merchandise at discounted prices. The majority of its stores offer a wide assortment of general merchandise and food. Its merchandise categories include apparel and accessories, beauty and household essentials, food and beverage, hardlines, and home furnishings and decor. Most of its stores are larger than 170,000 square feet, offer a variety of general merchandise and a full line of food items comparable to traditional supermarkets. Its digital channels include a wide merchandise and food assortment, including many items found in its stores, along with a complementary assortment sold by the Company and third parties. Its brands include A New Day, Ava & Viv, Cloud Island, Favorite Day, and others. It serves guests at nearly 2,000 stores and at Target.com.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
