KR Stock: Price, Forecast, Financials & AI Analysis

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Open

VWAP

Vol

Mkt Cap

Low

Amount

EV/EBITDA(TTM)

Total Shares

EV/OCF(TTM)

P/S(TTM)

14 Analyst Rating

Wall Street analysts forecast KR stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for KR is 78.07 USD with a low forecast of 70.00 USD and a high forecast of 85.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

8 Buy

6 Hold

0 Sell

Moderate Buy

Current: 0.000

Low

70.00

Averages

78.07

High

85.00

Current: 0.000

Low

70.00

Averages

78.07

High

85.00

Deutsche Bank

NULL -> Buy

resume

$75

2026-01-08

New

Reason

Deutsche Bank

Price Target

$75

2026-01-08

New

resume

NULL -> Buy

Reason

Deutsche Bank resumed coverage of Kroger with a Buy rating and $75 price target. The firm resumed coverage of the broadlines and food retailers. Deutsche expects 2026 to be another "mixed year," characterized by food disinflation, reduced government benefits, and consumers' value focus extending into the new year. The analyst says that while defensive sectors such as food retail could face a challenging setup, "there are tailwinds on the horizon," including a sizable stimulus in the first half of 2026.

Barclays

Equal Weight

downgrade

$75 -> $68

2026-01-08

New

Reason

Barclays

Price Target

$75 -> $68

2026-01-08

New

downgrade

Equal Weight

Reason

Barclays lowered the firm's price target on Kroger to $68 from $75 and keeps an Equal Weight rating on the shares. The firm is positive on the broadlines, hardlines and food retail sector entering 2026. It sees improvements in discretionary goods demand with potential for a "modest bump" from consumer tax savings ahead and interest rate cuts.

Citi

Paul Lejuez

Neutral

downgrade

$74 -> $68

2025-12-10

Reason

Citi

Paul Lejuez

Price Target

$74 -> $68

2025-12-10

downgrade

Neutral

Reason

Citi analyst Paul Lejuez lowered the firm's price target on Kroger to $68 from $74 and keeps a Neutral rating on the shares.

Morgan Stanley

Equal Weight

maintain

$76 -> $72

2025-12-08

Reason

Morgan Stanley

Price Target

$76 -> $72

2025-12-08

maintain

Equal Weight

Reason

Morgan Stanley lowered the firm's price target on Kroger to $72 from $76 and keeps an Equal Weight rating on the shares. While underlying trends are "largely stable ex-macro," the bull case for a top-line acceleration is "getting pushed out," the analyst tells investors in a post-earnings note.

JPMorgan

Neutral

downgrade

$73 -> $71

2025-12-05

Reason

JPMorgan

Price Target

$73 -> $71

2025-12-05

downgrade

Neutral

Reason

JPMorgan lowered the firm's price target on Kroger to $71 from $73 and keeps a Neutral rating on the shares. The firm says the company's ID sales have slowed while its price investments are picking up.

UBS

Michael Lasser

Neutral

downgrade

$74 -> $70

2025-12-05

Reason

UBS

Michael Lasser

Price Target

$74 -> $70

2025-12-05

downgrade

Neutral

Reason

UBS analyst Michael Lasser lowered the firm's price target on Kroger to $70 from $74 and keeps a Neutral rating on the shares. The firm updated the company's model post the Q3 report.

Valuation Metrics

The current forward P/E ratio for Kroger Co (KR.N) is 12.11, compared to its 5-year average forward P/E of 12.00. For a more detailed relative valuation and DCF analysis to assess Kroger Co 's fair value, click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.

5Y Average PE

12.00

Current PE

12.11

Overvalued PE

13.45

Undervalued PE

10.56

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.

5Y Average EV/EBITDA

7.23

Current EV/EBITDA

7.31

Overvalued EV/EBITDA

7.79

Undervalued EV/EBITDA

6.67

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.

5Y Average PS

0.25

Current PS

0.27

Overvalued PS

0.28

Undervalued PS

0.21

Financials

Annual

Quarterly

N/A

Total Revenue

N/A

Operating Profit

N/A

Net Income after Tax

N/A

EPS - Diluted

N/A

Free Cash Flow

N/A

Gross Profit Margin - %

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FCF Margin - %

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Net Margin - %

N/A

ROIC

Trading Trends

Insider

Insiders are Neutral. There are no significant trading trends over the last month.

Sold

Bought

Hedge Fund

Hedge Funds are Neutral. There are no significant trading trends over the last quarter.

Sold

Bought

Congress Trading

Congress are Neutral. There are no significant trading trends over the last month.

Sold

Bought

Insider

Insiders are Neutral. There are no significant trading trends over the last month.

Sold

Bought

KR News & Events

Events Timeline

No data

News

8.5

01-09Newsfilter

PinnedKroger Sells Vitacost to iHerb, Streamlining Core Business Focus

7.5

01-09Benzinga

Kroger Sells Vitacost to Focus on Core Grocery Operations

4.5

01-09NASDAQ.COM

Kroger Sells Vitacost.com to iHerb to Streamline Operations

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Frequently Asked Questions

What is Kroger Co (KR) stock price today?

The current price of KR is 59.51 USD — it has decreased -0.47 % in the last trading day.

What is Kroger Co (KR)'s business?

The Kroger Co. is a food and drug retailer. The Company operates supermarkets, multi-department stores and fulfillment centers throughout the United States. It operates approximately 2,731 supermarkets, 2,273 pharmacies and 1,702 fuel centers in over 35 states and the District of Columbia while also operating online through a digital ecosystem to offer customers an omnichannel shopping experience. The Company also manufactures and processes food for sale in its supermarkets and online. It offers Pickup and Harris Teeter ExpressLane personalized, order online, pick-up at the store services at approximately 2,412 of its supermarkets and provides delivery, which allows it to offer digital solutions to substantially all of its customers. Its delivery solutions include orders delivered to customers at retail store locations, customer fulfillment centers and orders placed through third-party platforms. The Company also offers customer-facing apps and interfaces.

What is the price predicton of KR Stock?

What is Kroger Co (KR)'s revenue for the last quarter?

Kroger Co revenue for the last quarter amounts to 33.86B USD, increased 0.67 % YoY.

What is Kroger Co (KR)'s earnings per share (EPS) for the last quarter?

Kroger Co. EPS for the last quarter amounts to -2.02 USD, decreased -340.48 % YoY.

What changes have occurred in the market's expectations for Kroger Co (KR)'s fundamentals?

The market is revising Downward the revenue expectations for The Kroger Co. (KR) for FY2026, with the revenue forecasts being adjusted by -0.38% over the past three months. During the same period, the stock price has changed by -11.92%.

How many employees does Kroger Co (KR). have?

Kroger Co (KR) has 409000 emplpoyees as of January 10 2026.

What is Kroger Co (KR) market cap?

Today KR has the market capitalization of 37.66B USD.