Stock Price & Analysis

Based on current market data and analyst insights, KR stock is trading at $65 with a neutral outlook. Hold for now as the stock is near its average price target with mixed analyst sentiment.

Price Prediction for KR Stock in 2025

Based on current trends and analyst expectations, Kroger (KR) is predicted to reach a price target of $68 to $70 by the end of 2025.

• Reason 1: Analyst upgrades and positive sentiment, with a consensus target of $69.06 and a high estimate of $75.00.
• Reason 2: Kroger's focus on domestic sales and stable margins, making it resilient to macroeconomic challenges.
• Reason 3: Technical indicators suggest a bullish trend, with resistance levels at $67.82 and $68.77.

The S1 support level for KR Stock is $64.59 ,The R1 resistant level for KR Stock is $67.69.

As of the end of day on 2025-04-02, the price of KR Stock was $68.14.

The target price for KR Stock according to analyst rating is 69.46, with the highest price target at 75.00 and the lowest at 58.00. Analysts have a Moderate Buy rating on KR Stock overall.

The market cap of KR is $49.3B.

Kroger (KR) appears overvalued based on its current price of $65.03 and valuation metrics. Its P/E ratio of 18.05 (Q1 2025) is above the industry average, and the EV/EBITDA of 7.81 suggests a premium relative to earnings. While the price-to-sales ratio is moderate at 0.26, the price-to-book ratio of 3.08 indicates a higher valuation compared to book value. Insider selling and mixed analyst sentiment, with a neutral rating from Citigroup and a higher target from Telsey Advisory Group, further support the view that KR may be overvalued.

The Kroger Co. is a food and drug retailer. The Company operates supermarkets, multi-department stores and fulfillment centers throughout the United States. The Company operates approximately 2,719 supermarkets, 2,252 pharmacies and 1,637 fuel centers across 35 states and also operates online through a digital ecosystem to offer customers an omnichannel shopping experience. The Company also manufactures and processes food for sale in its supermarkets and online. It offers Pickup and Harris Teeter ExpressLane personalized, order online, pick up at the store services. Its delivery solutions include orders delivered to customers from retail store locations and customer fulfillment centers powered by Ocado. Its brands products are primarily produced and sold in three tiers, such as Private Selection, The Kroger, Big K, Smart Way, Heritage Farm. Its brands offer customers a variety of natural and organic products with Simple Truth and Simple Truth Organic brands.

Price Prediction for KR Stock in 2030

Kroger (KR) is expected to reach a stock price of $90 by 2030, driven by its strong market position and growth in digital and private-label segments. The company's focus on domestic sales and cost management supports this projection.

KR has a total of 414000 employees.