
KR Valuation
Kroger Co
- Overview
- Forecast
- Valuation
- Earnings
KR Relative Valuation
KR's fair value is calculated using relative valuation, based on historical P/E and P/S ranges and their premiums/discounts relative to a competitor average, adjusted by weights. If the market price exceeds this fair value range, KR is overvalued; if below, it's undervalued.

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Historical Valuation
Kroger Co (KR) is now in the Undervalued zone, suggesting that its current forward PE ratio of 15.08 is considered Undervalued compared with the five-year average of 11.92. The fair price of Kroger Co (KR) is between 74.37 to 85.51 according to relative valuation methord. Compared to the current price of 74.35 USD , Kroger Co is Undervalued By 0.03%.
Relative Value
Fair Zone
74.37-85.51
Current Price:74.35
0.03%
Undervalued
14.88
PE
1Y
3Y
5Y
Trailing
Forward
8.36
EV/EBITDA
Kroger Co. (KR) has a current EV/EBITDA of 8.36. The 5-year average EV/EBITDA is 7.18. The thresholds are as follows: Strongly Undervalued below 6.09, Undervalued between 6.09 and 6.64, Fairly Valued between 7.73 and 6.64, Overvalued between 7.73 and 8.27, and Strongly Overvalued above 8.27. The current Forward EV/EBITDA of 8.36 falls within the Strongly Overvalued range.
14.49
EV/EBIT
Kroger Co. (KR) has a current EV/EBIT of 14.49. The 5-year average EV/EBIT is 12.33. The thresholds are as follows: Strongly Undervalued below 10.11, Undervalued between 10.11 and 11.22, Fairly Valued between 13.44 and 11.22, Overvalued between 13.44 and 14.56, and Strongly Overvalued above 14.56. The current Forward EV/EBIT of 14.49 falls within the Overvalued range.
0.33
PS
Kroger Co. (KR) has a current PS of 0.33. The 5-year average PS is 0.24. The thresholds are as follows: Strongly Undervalued below 0.17, Undervalued between 0.17 and 0.20, Fairly Valued between 0.27 and 0.20, Overvalued between 0.27 and 0.31, and Strongly Overvalued above 0.31. The current Forward PS of 0.33 falls within the Strongly Overvalued range.
6.86
P/OCF
Kroger Co. (KR) has a current P/OCF of 6.86. The 5-year average P/OCF is 5.73. The thresholds are as follows: Strongly Undervalued below 4.25, Undervalued between 4.25 and 4.99, Fairly Valued between 6.46 and 4.99, Overvalued between 6.46 and 7.20, and Strongly Overvalued above 7.20. The current Forward P/OCF of 6.86 falls within the Overvalued range.
16.60
P/FCF
Kroger Co. (KR) has a current P/FCF of 16.60. The 5-year average P/FCF is 14.18. The thresholds are as follows: Strongly Undervalued below 8.92, Undervalued between 8.92 and 11.55, Fairly Valued between 16.81 and 11.55, Overvalued between 16.81 and 19.45, and Strongly Overvalued above 19.45. The current Forward P/FCF of 16.60 falls within the Historic Trend Line -Fairly Valued range.
Kroger Co (KR) has a current Price-to-Book (P/B) ratio of 5.52. Compared to its 3-year average P/B ratio of 3.54 , the current P/B ratio is approximately 55.59% higher. Relative to its 5-year average P/B ratio of 3.42, the current P/B ratio is about 61.17% higher. Kroger Co (KR) has a Forward Free Cash Flow (FCF) yield of approximately 3.76%. Compared to its 3-year average FCF yield of 6.05%, the current FCF yield is approximately -37.86% lower. Relative to its 5-year average FCF yield of 7.77% , the current FCF yield is about -51.67% lower.
5.44
P/B
Median3y
3.54
Median5y
3.42
3.75
FCF Yield
Median3y
6.05
Median5y
7.77

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Competitors Valuation Multiple
The average P/S ratio for KR's competitors is 0.60, providing a benchmark for relative valuation. Kroger Co Corp (KR) exhibits a P/S ratio of 0.33, which is -45.38% above the industry average. Given its robust revenue growth of -0.33%, this premium appears unsustainable.
P/S
P/E
EV/EBITDA
EV/EBIT
P/S
Performance Decomposition
1Y
3Y
5Y
Market capitalization of KR increased by 39.66% over the past 1 year. The primary factor behind the change was an increase in P/E Change from 13.54 to 20.18.
The secondary factor is the Revenue Growth, contributed -0.33%to the performance.
Overall, the performance of KR in the past 1 year is driven by P/E Change. Which is more unsustainable.
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FAQ

Is Kroger Co (KR) currently overvalued or undervalued?
Kroger Co (KR) is now in the Undervalued zone, suggesting that its current forward PE ratio of 15.08 is considered Undervalued compared with the five-year average of 11.92. The fair price of Kroger Co (KR) is between 74.37 to 85.51 according to relative valuation methord. Compared to the current price of 74.35 USD , Kroger Co is Undervalued By 0.03% .

What is Kroger Co (KR) fair value?

How does KR's valuation metrics compare to the industry average?

What is the current P/B ratio for Kroger Co (KR) as of Aug 13 2025?

What is the current FCF Yield for Kroger Co (KR) as of Aug 13 2025?

What is the current Forward P/E ratio for Kroger Co (KR) as of Aug 13 2025?
