Should You Buy Kroger Co (KR) Today? Analysis, Price Targets, and 2026 Outlook.
Analysis Updated At
2026/01/30
KR is not a good buy right now for an impatient investor. Price is sitting just above near-term support (~61.41) but remains below the key pivot (~63.02), momentum is not convincingly turning up, and the near-term probabilistic trend points to mild downside over the next week/month. Sentiment in options is bullish, but that optimism is paired with extremely elevated implied volatility (costly/“crowded” positioning), while fundamentals in the latest quarter show a sharp earnings deterioration. Net: wait/hold rather than chase a fresh entry here.
Technical Analysis
Trend/levels: KR closed at 61.96, below the pivot (63.017), which keeps the near-term bias cautious. It’s hovering just above S1 support (61.409); a clean break below that opens room toward S2 (60.416). Upside resistance is 64.626 then 65.619. Momentum: MACD histogram is positive (0.0677) but positively contracting, suggesting upside momentum is fading rather than accelerating. RSI(6) at 39.764 is weak/near oversold but still ‘neutral’—it can bounce, yet it’s not a strong buy trigger by itself. Moving averages are converging, consistent with a consolidation/indecision phase rather than a confirmed uptrend. Pattern-based outlook provided: ~60% chance of +0.32% next day, but -1.79% next week and -1.75% next month, reinforcing that the path of least resistance is not clearly higher right now.
Intellectia Proprietary Trading Signals
- [AI Stock Picker](module://ai_stock_pick): No signal on given stock today.
- [SwingMax](module://swingmax): No signal on given stock today.
Analyst Ratings and Price Target Trends
Recent trend: Multiple firms cut price targets in early-to-mid December (Citi, Morgan Stanley, JPMorgan, UBS, Evercore, Telsey, Wells Fargo), generally keeping Neutral/Equal Weight stances, implying expectations were reset lower post-Q3 and the Street sees limited near-term upside. On 2026-01-08, Deutsche Bank resumed with a Buy and a $75 PT (constructive outlier), while Barclays kept Equal Weight and trimmed PT to $68. Wall Street pros: defensive category, potential macro tailwinds (stimulus/rate cuts), and ongoing strategic initiatives/private label strength. Wall Street cons: slowing ID sales, ongoing price investments/competitive intensity, and reduced confidence in a near-term top-line acceleration—plus the ugly latest-quarter EPS/net income print.
Wall Street analysts forecast KR stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for KR is 75 USD with a low forecast of 68 USD and a high forecast of 85 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Wall Street analysts forecast KR stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for KR is 75 USD with a low forecast of 68 USD and a high forecast of 85 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Current: 61.820
Current: 61.820
