Citi Upgrades Asana to Buy, Highlights AI Growth Potential
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 05 2026
0mins
Should l Buy ASAN?
Source: CNBC
Asana Inc (ASAN) shares fell 3.74% and hit a 52-week low amid mixed market conditions, with the Nasdaq-100 up 0.02% and the S&P 500 up 0.09%.
Citi upgraded Asana's rating from Neutral/High Risk to Buy/High Risk while maintaining a $16 price target, indicating a positive outlook on the company's future performance. Analysts estimate that Asana's AI Studio will contribute an additional point of growth to Annual Recurring Revenue (ARR) in fiscal year 2027, highlighting the company's strategic positioning in the AI sector to drive future revenue growth. Early conversations with implementation partners suggest strong interest in AI Studio and positive feedback on delivered ROI, indicating Asana's differentiated competitive advantage in the generative AI tools market.
The upgrade reflects growing investor confidence in Asana's leadership and its potential to enhance sales and marketing efficiency, particularly under the new CEO and CFO. This positive sentiment may help stabilize the stock despite its recent decline.
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Analyst Views on ASAN
Wall Street analysts forecast ASAN stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ASAN is 15.70 USD with a low forecast of 11.00 USD and a high forecast of 19.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
11 Analyst Rating
3 Buy
6 Hold
2 Sell
Hold
Current: 8.760
Low
11.00
Averages
15.70
High
19.00
Current: 8.760
Low
11.00
Averages
15.70
High
19.00
About ASAN
Asana, Inc. is an enterprise work management software platform. It enables organizations to align work to goals, coordinate cross-functional work, gain visibility into progress, automate workflows across departments, and scale work securely. It offers two products within the Asana platform to meet the needs of diverse organizations. The Asana platform maintains an application programming interface that enables developers to build apps on Asana and integrate with hundreds of third-party applications like Microsoft Teams, Slack, Jira, Salesforce, Google Workspace, Adobe Creative Cloud and many more. Its flagship product, Asana Work Graph, provides a map of how all work gets done inside an organization. It is built for scale and captures the relationship between the work that teams undertake, the information about that work, the people doing the work, and the outcomes of that work. It provides interactive dynamic views list, calendar, board, timeline, goals, portfolio, reports and more.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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