Should You Buy Asana Inc (ASAN) Today? Analysis, Price Targets, and 2026 Outlook.
Conclusion
Hold
Latest Price
10.240
1 Day change
-1.59%
52 Week Range
24.500
Analysis Updated At
2026/01/28
ASAN is not a good buy right now for a beginner long-term investor who wants to enter immediately. The stock is in a clear bearish trend (downtrend moving averages, below pivot), and while fundamentals are gradually improving, Wall Street price targets have recently been cut and near-term growth expectations remain muted. I would hold off on buying until the trend improves (at least reclaiming the ~11.59 pivot and starting to base above it).
Technical Analysis
Pre-market ~11.2 is below the pivot (11.594), keeping the near-term setup weak. Trend/momentum: (1) Moving averages are bearish (SMA_200 > SMA_20 > SMA_5), signaling a sustained downtrend. (2) MACD histogram is negative (-0.0856) but contracting, which suggests downside momentum is easing, not reversing yet. (3) RSI(6)=37.6 is weak and approaching oversold, which can support a bounce, but it is not a strong buy signal by itself in a downtrend. Levels: Support S1=10.683 then S2=10.12; Resistance R1=12.505 then R2=13.068. With price below pivot, risk is a drift toward 10.68 before any durable recovery.
Intellectia Proprietary Trading Signals: **Intellectia Proprietary Trading Signals** - [AI Stock Picker](module://ai_stock_pick): No signal on given stock today. - [SwingMax](module://swingmax): No signal on given stock recently.
Options Data
Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio
Options positioning leans bullish/less fearful: open interest put-call ratio 0.55 and volume put-call ratio 0.28 indicate calls are dominant versus puts. However, volatility is elevated (30D IV ~82.9 vs historical vol ~52.5; IV percentile ~76.8), which typically implies the market is pricing in sizable moves; this is supportive of trading activity but not necessarily supportive of a calm long-term entry right now. Net: sentiment is relatively constructive, but it’s not overriding the bearish price trend.
Technical Summary
Sell
9
Buy
4
Positive Catalysts
Improving retention commentary from analysts (notably improvement in net retention in higher-value cohorts) suggests stabilization.
Operating performance trend: prior commentary highlights meaningful EBIT margin expansion, and the latest quarter shows narrowing losses (improving EPS).
Options market positioning is call-heavy (bullish tilt), potentially supportive of short-term bounces if technical levels hold.
Neutral/Negative Catalysts
Clear bearish technical structure (SMA_200 > SMA_20 > SMA_5; price below pivot) increases the odds of further downside before a sustainable long-term entry.
Growth remains moderate (latest quarter revenue +9.33% YoY), and competition/renewal uncertainty has been cited by analysts.
Recent price target reductions from multiple firms signal tempered expectations and multiple compression risk.
No fresh news catalysts in the past week to change the near-term narrative.
Financial Performance
Latest reported quarter: 2026/Q3. Revenue increased to $201.033M (+9.33% YoY), showing continued but not accelerating growth. Profitability is improving but still negative: Net income -$68.433M (19.38% better YoY) and EPS -0.29 (16% better YoY), indicating losses are narrowing. Gross margin dipped slightly to 88.9% (-0.37% YoY), still very strong for software, but the small decline suggests no margin tailwind from gross margin this quarter. Overall: steady improvement, but not strong enough to offset the current bearish tape for an impatient long-term entry.
Growth
Profitability
Efficiency
Analyst Ratings and Price Target Trends
Recent analyst trend is mixed but with notable price-target cuts. KeyBanc upgraded to Overweight with an $18 PT (bullish outlier), and BofA kept a Buy while trimming PT to $17. However, multiple firms lowered targets and stayed Neutral (UBS $16, Citi $16, DA Davidson $15), and RBC is notably negative—Underperform and cut PT down to $11 (from $14). Wall Street pros: improving retention, better execution potential, and margin improvement setup. Cons: muted growth/competition, uncertainty around renewals/top-of-funnel headwinds (including AI/search traffic dynamics), and valuation/multiple compression concerns.
Influential/politician activity: No recent congress trading data available in the last 90 days; no notable politician activity indicated. Trading trends: hedge funds and insiders are neutral with no significant recent trend.
Wall Street analysts forecast ASAN stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ASAN is 15.7 USD with a low forecast of 11 USD and a high forecast of 19 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
11 Analyst Rating
Wall Street analysts forecast ASAN stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ASAN is 15.7 USD with a low forecast of 11 USD and a high forecast of 19 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
3 Buy
6 Hold
2 Sell
Hold
Current: 10.410
Low
11
Averages
15.7
High
19
Current: 10.410
Low
11
Averages
15.7
High
19
RBC Capital
Underperform
downgrade
$14 -> $11
AI Analysis
2026-01-05
Reason
RBC Capital
Price Target
$14 -> $11
AI Analysis
2026-01-05
downgrade
Underperform
Reason
RBC Capital lowered the firm's price target on Asana to $11 from $14 and keeps an Underperform rating on the shares. 2026 is likely to be a year when AI tailwinds become more evident for companies well positioned for enterprise AI adoption, while less prepared peers may remain pressured by the "AI is the death of software" narrative, the analyst tells investors in a research note. Enterprise spending appears to be stabilizing and improving in select areas, with GenAI driving innovation even as management teams remain conservative in early 2026 guidance, the firm says.
BTIG
Neutral
initiated
2025-12-16
Reason
BTIG
Price Target
2025-12-16
initiated
Neutral
Reason
BTIG initiated coverage of Asana with a Neutral rating.
Unlock Full Analyst Thesis， Get the complete breakdown of rating reason for ASAN
