Wingstop Launches New Citrus Mojo Flavor for Spring
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 06 2026
0mins
Should l Buy WING?
Source: PRnewswire
- New Flavor Launch: Wingstop is introducing its limited-time flavor Citrus Mojo on April 7, combining zesty citrus with savory garlic and herbs to meet consumer demand for fresh spring flavors, which is expected to drive sales growth.
- Innovative Beverage Pairing: The newly launched Sprite Loco Lime beverage perfectly complements Citrus Mojo, blending Sprite, Fanta Lime, and Minute Maid Limeade to provide a unique drinking experience that enhances the brand's market appeal.
- Brand Strategic Positioning: Wingstop aims to strengthen its brand image through continuous flavor innovation, with the launch of Citrus Mojo not only enriching its product line but also showcasing its competitive advantage in the fast-food industry, targeting a younger consumer demographic.
- Market Expansion Plans: Wingstop operates over 3,000 restaurants globally, generating over $5 billion in system-wide sales in fiscal 2025, and the introduction of Citrus Mojo is expected to further boost the brand's market share nationwide.
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Analyst Views on WING
Wall Street analysts forecast WING stock price to rise
22 Analyst Rating
19 Buy
3 Hold
0 Sell
Strong Buy
Current: 199.030
Low
268.69
Averages
330.13
High
400.00
Current: 199.030
Low
268.69
Averages
330.13
High
400.00
About WING
Wingstop Inc. is a fast casual chicken wings-focused restaurant chain in the world, with more than 2,550 locations worldwide. The Company is in the business of franchising and operating Wingstop restaurants. The Company is primarily a franchisor, with approximately 98% of its restaurants owned and operated by independent franchisees. The Company offers classic wings, boneless wings, tenders, and chicken sandwiches, always cooked to order, and hand-sauced-and-tossed in 12 bold, distinctive flavors. It also complements its wings, tenders, and chicken sandwiches with fresh-cut, seasoned fries and fresh, hand-cut carrots and celery. It offers various order options, including dine-in / carryout / delivery; individual / combo meals / family packs. Its menu also features signature sides, including fresh-cut, seasoned fries and freshly made ranch and bleu cheese dips. The Company operates approximately a total of 2,513 restaurants in 45 states and 12 countries and United States territories.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Exclusive Collectible: On April 20, customers purchasing the Hot Box can receive one of only 420 limited-edition numbered flavor trays, increasing consumer engagement and brand loyalty while adding fun to the holiday celebration.
- Fast Service Commitment: Each Wingstop Hot Box order is ready in as fast as 10 minutes, ensuring customers can quickly enjoy their meals during the busy holiday, thereby enhancing customer satisfaction and repeat visits.
- Nationwide Promotion: The Hot Box will be available at participating locations nationwide, encouraging customers to share their experiences on social media, further boosting brand visibility and consumer interaction.
See More
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- Exclusive Collectible: To celebrate 4/20, Wingstop is offering a limited edition of 420 flavor trays available with the purchase of the Hot Box, enhancing brand appeal and customer engagement.
- Fast Service Commitment: Each Wingstop Hot Box order can be ready in as fast as 10 minutes, improving the dining experience and showcasing Wingstop's operational efficiency in the fast-food sector.
- Nationwide Promotion: The Hot Box will be available at participating locations nationwide, encouraging customers to share their experiences on social media, further enhancing brand visibility and customer loyalty.
See More
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