Rising Gas Prices Boost Costco Sales
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 20 2026
0mins
Should l Buy COST?
Source: CNBC
- Impact of Rising Oil Prices: With the Iran war ongoing, oil prices have surged to a four-year high, pushing the national average for regular unleaded gasoline to $3.91 per gallon, which, while below the all-time high of $5.02 in April 2022, has driven consumers to Costco for cheaper fuel, thereby increasing in-store traffic.
- Costco's Value Proposition: Costco typically offers gas prices at a 9-cent discount compared to local competitors and a 24-cent discount versus the state average, making this price advantage particularly significant as fuel costs rise, attracting more bargain-seeking consumers and enhancing its market competitiveness.
- Customer Traffic Analysis: According to Gordon Haskett's analysis, visits to Costco gas stations sharply increased in the week ending March 7, and continued to accelerate as prices rose, with data indicating that 50% of gas customers also enter Costco stores, further driving sales growth.
- Economic Impact and Outlook: While rising gas prices may exert financial pressure on consumers, leading them to cut back on non-essentials, Costco tends to perform better during economic downturns due to its stable pricing strategy, with analysts optimistic about its future stock price, setting a target of $1,100 per share, representing a 13% upside from current levels.
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Analyst Views on COST
Wall Street analysts forecast COST stock price to rise
24 Analyst Rating
19 Buy
4 Hold
1 Sell
Strong Buy
Current: 983.860
Low
769.00
Averages
1061
High
1205
Current: 983.860
Low
769.00
Averages
1061
High
1205
About COST
Costco Wholesale Corporation (Costco) operates membership warehouses and e-commerce sites that offer a selection of nationally branded and private-label products in a wide range of categories. The Company buys the majority of its merchandise directly from suppliers and route it to cross-docking consolidation points (depots) or directly to its warehouses. It operates 891 warehouses, including 614 in the United States and Puerto Rico, 108 in Canada, 40 in Mexico, 35 in Japan, 29 in the United Kingdom, 19 in Korea, 15 in Australia, 14 in Taiwan, seven in China, five in Spain, two in France, and one each in Iceland, New Zealand and Sweden. It also operates e-commerce sites in the United States, Canada, the United Kingdom, Mexico, Korea, Taiwan, Japan and Australia. The Company provides wide selection of merchandise, plus the convenience of specialty departments and exclusive member services.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Significant Historical Returns: As of March 26, Costco's stock has generated a total return of 15,480%, becoming a successful choice for investors through store expansion, membership growth, and stable profits, showcasing its strong competitive edge in the retail market.
- Recession-Proof Nature: Costco sells essential items like food and household goods, and despite challenges such as the pandemic and inflation, same-store sales grew by 7.4% in Q2 2026, demonstrating resilience amid economic fluctuations.
- Clear Scale Advantage: With net sales of $270 billion in fiscal 2025, Costco's massive scale positions it dominantly in retail, providing persistent cost advantages that lead to low prices for consumers, enhancing its market competitiveness.
- High Membership Loyalty: The company boasts a nearly 90% global membership renewal rate, and its no-frills shopping environment combined with good customer service ensures high-margin, predictable revenue streams, although future growth potential appears limited.
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- S&P 500 Performance Review: The S&P 500 has faced nearly a 6% decline in March, marking its fifth consecutive weekly loss, yet it narrowly avoids entering correction territory, with upcoming job reports expected to provide insights into economic health.
- Meta Platforms Investment Advice: Morgan Stanley recommends buying Meta Platforms, asserting that sentiment has bottomed out, and despite the company facing two litigation losses last week that impacted stock prices, early trading shows a slight recovery, indicating renewed investor confidence.
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- Morgan Stanley Reiterates Meta: Morgan Stanley lowers its price target for Meta from $825 to $775 but maintains it as a top investment idea, suggesting that market sentiment has bottomed out, making it an opportune time to buy.
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- Strong Energy Performance: Following U.S. and Israeli attacks on Iran, oil and gas prices surged, with ExxonMobil and Chevron both rising approximately 40% year-to-date, highlighting the critical role of the energy sector in supporting the S&P 500 amid market volatility.
- Consumer Staples Resilience: Walmart and Costco, as consumer staples giants, have seen their stock prices increase over 10% year-to-date, demonstrating their ability to attract consumers under inflationary pressures, which underscores their resilience and market appeal in uncertain economic conditions.
- Micron Technology's Surprising Gains: Despite a recent pullback, Micron Technology's shares remain significantly up year-to-date, driven by high demand for its high-bandwidth memory and NAND flash memory crucial for AI infrastructure, indicating the potential of tech stocks in the current market landscape.
- Importance of Market Diversification: While these five stocks have provided some support to the S&P 500, the index still faces potential correction risks, emphasizing the importance of portfolio diversification to navigate future market fluctuations.
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- Safe Haven: The Vanguard Short-Term Inflation-Protected Securities ETF (VTIP) focuses on short-term U.S. Treasury bonds, delivering only a 3.15% return over the past decade, yet it protects capital during market downturns, ensuring investors' purchasing power remains intact against inflation.
- Consumer Staples ETF Outperformance: The Vanguard Consumer Staples ETF (VDC), holding 104 consumer staples stocks, only fell 4% during the 2022 bear market, significantly outperforming the S&P 500's 19% drop and the Nasdaq's 33%, demonstrating its resilience amid economic uncertainty.
- Attractiveness of High-Quality Dividend Stocks: The Vanguard Dividend Appreciation ETF (VIG) tracks the S&P U.S. Dividend Growers Index and currently holds 338 stocks; while it is not immune to market sell-offs, it has historically outperformed the S&P 500 during downturns, with an annual expense ratio of just 0.04%.
- Cost Efficiency Advantage: The Vanguard Consumer Staples ETF boasts an annual expense ratio of 0.09%, significantly lower than the average 0.73% for similar funds, making it a preferred choice for investors seeking cost-effective options during turbulent times.
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- Inflation-Protected ETF: The Vanguard Short-Term Inflation-Protected Securities ETF (VTIP) focuses on short-term U.S. Treasury bonds, delivering only a 3.15% return over the past decade, yet effectively safeguards investors' purchasing power during market downturns, with an annual expense ratio of just 0.03%.
- Consumer Staples ETF Performance: The Vanguard Consumer Staples ETF (VDC) holds 104 consumer staples stocks and has historically outperformed the overall market during downturns, finishing 2022 down only 4%, significantly better than the S&P 500's 19% and Nasdaq's 33% declines.
- Dividend Growth ETF: The Vanguard Dividend Appreciation ETF (VIG) tracks the S&P U.S. Dividend Growers Index with 338 stocks, although it carries sell-off risks during market volatility, it has historically outperformed the S&P 500 and has a low annual expense ratio of 0.04%.
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