McDonald's Deploys Humanoid Robots in Shanghai
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 23 2026
0mins
Should l Buy MCD?
Source: seekingalpha
- Showcase of Automation: A McDonald's outlet in Shanghai has deployed humanoid robots developed by Chinese firm Keenon Robotics, which serve meals, collect trays, provide information, and greet guests, illustrating how service automation is becoming an integral part of global dining experiences.
- Broad Application of Technology: Keenon robots have been utilized in supermarkets and hotels across various countries, indicating their adaptability and potential to enhance operational efficiency and customer satisfaction for McDonald's.
- Social Media Promotion: A video shared by Keenon on Facebook showcased diners interacting with the robots, enhancing the brand's technological image and drawing public interest towards the future of dining service models.
- Uncertainty in Future Plans: While the deployment has garnered significant attention, it remains unclear whether this initiative is part of a broader automation strategy by McDonald's, necessitating further observation of future implementation plans and outcomes.
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Analyst Views on MCD
Wall Street analysts forecast MCD stock price to rise
23 Analyst Rating
12 Buy
11 Hold
0 Sell
Moderate Buy
Current: 305.900
Low
300.00
Averages
337.63
High
375.00
Current: 305.900
Low
300.00
Averages
337.63
High
375.00
About MCD
McDonald's Corporation is a global foodservice retailer. Its segment includes U.S., International Operated Markets, and International Developmental Licensed Markets & Corporate. The U.S. segment is its largest market and is 95% franchised. The International Operated Markets segment is comprised of markets, or countries in which it operates and franchises restaurants, including Australia, Canada, France, Germany, Italy, Poland, Spain, and the United Kingdom. This segment is 89% franchised. The International Developmental Licensed Markets & Corporate segment is comprised of developmental licensee and affiliate markets, including equity method investments in China and Japan. This segment is 99% franchised. Its menu features hamburgers and cheeseburgers, the Big Mac, the Quarter Pounder with Cheese, the Filet-O-Fish, and several chicken sandwiches, such as the McChicken and McCrispy as well as Chicken McNuggets, Fries, shakes, sundaes, cookies, soft drinks, coffee, and other beverages.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- International Market Challenges: The geopolitical situation has disrupted supply chains and increased logistics costs in Asia, posing challenges for Restaurant Brands International in maintaining consistent value messaging, and while analysts remain optimistic about long-term unit growth potential, near-term earnings reports may reflect a cautious outlook.
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