JD.com Launches European Online Shopping Platform
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 16 2026
0mins
Should l Buy AMZN?
Source: CNBC
- Market Expansion: JD.com's international online shopping brand Joybuy officially launched in six new markets, including the U.K. and Germany, on Monday, aiming to challenge Amazon and other competitors through fast delivery and high-quality products, demonstrating its commitment to global expansion.
- Logistics Advantage: Unlike competitors relying on an asset-light model, JD.com has its own local warehouses and logistics networks, enabling same-day delivery in the European market, which enhances customer experience and strengthens its competitive position.
- Membership Service: Joybuy has introduced a monthly membership service called JoyPlus, costing £3.99 for unlimited free delivery, showcasing a pricing advantage compared to Amazon's £8.99 membership fee, which could attract more customers.
- Brand Partnerships: The Joybuy platform will feature official products from brands like L'Oréal Paris and De'Longhi, reinforcing its position as a first-party retailer and aiming to enhance brand influence and customer loyalty through direct sales.
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Analyst Views on AMZN
Wall Street analysts forecast AMZN stock price to rise
44 Analyst Rating
41 Buy
3 Hold
0 Sell
Strong Buy
Current: 207.540
Low
175.00
Averages
280.01
High
325.00
Current: 207.540
Low
175.00
Averages
280.01
High
325.00
About AMZN
Amazon.com, Inc. provides a range of products and services to customers. The products offered through its stores include merchandise and content it has purchased for resale and products offered by third-party sellers. The Company’s segments include North America, International and Amazon Web Services (AWS). It serves consumers through its online and physical stores and focuses on selection, price, and convenience. Customers access its offerings through its websites, mobile apps, Alexa, devices, streaming, and physically visiting its stores. It also manufactures and sells electronic devices, including Kindle, Fire tablet, Fire TV, Echo, Ring, Blink, and eero, and develops and produces media content. It serves developers and enterprises of all sizes, including start-ups, government agencies, and academic institutions, through AWS, which offers a set of on-demand technology services, including compute, storage, database, analytics, and machine learning, and other services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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