Goldman Sachs Upgrades Netflix to Buy Ahead of Earnings
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 06 2026
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Should l Buy NFLX?
Source: Yahoo Finance
- Rating Upgrade: Goldman Sachs upgraded Netflix's stock from Neutral to Buy, leading to a 1.56% intraday rise ahead of its earnings report on April 16, indicating improved risk-reward dynamics.
- Price Target Increase: The firm raised its price target to $120, suggesting approximately 26% upside from current levels, reflecting a positive outlook on the company's future performance.
- Financial Outlook: Analysts estimate that Netflix could generate an additional $3 billion in revenue from U.S. price hikes in 2026 and 2027, while projecting GAAP operating margin expansion of around 250 basis points annually over the next three years, indicating enhanced profitability.
- Advertising Revenue Growth: Goldman forecasts Netflix's ad revenues will increase from approximately $1.5 billion in 2025 to around $4.5 billion by 2027, and approach $9.5 billion by 2030, highlighting advertising monetization as a key long-term growth driver.
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Analyst Views on NFLX
Wall Street analysts forecast NFLX stock price to rise
38 Analyst Rating
27 Buy
10 Hold
1 Sell
Moderate Buy
Current: 89.650
Low
92.00
Averages
114.18
High
150.00
Current: 89.650
Low
92.00
Averages
114.18
High
150.00
About NFLX
Netflix, Inc. is a provider of entertainment services. The Company acquires, licenses and produces content, including original programming. It provides paid memberships in over 190 countries offering television (TV) series, films and games across a variety of genres and languages. It allows members to play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time. The Company offers members the ability to receive streaming content through a host of Internet-connected devices, including TVs, digital video players, TV set-top boxes and mobile devices. It is engaged in scaling its streaming service, such as introducing games and advertising on its service, as well as offering live programming. It is developing technology and utilizing third-party cloud computing, technology and other services. The Company is also engaged in scaling its own studio operations to produce original content.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Steady Revenue Growth: Netflix has achieved a 12.6% annualized revenue growth rate over the past five years, with a 16% revenue increase in 2025, indicating successful expansion into new ventures like live events, gaming, and video podcasts, thereby enhancing its market competitiveness.
- Price Hikes and User Retention: The latest price increase in March not only resulted in immediate revenue growth but also demonstrated Netflix's ability to retain customers, with expectations for further revenue reflection in Q2.
- Accelerated AI Investments: Netflix's Q1 shareholder letter highlighted its acquisition of filmmaking tech company InterPositive to leverage AI for improved production efficiency and cost reduction, which is expected to provide significant strategic advantages for future content creation.
- Surge in Net Profit: Following the termination of the Warner Bros Discovery acquisition deal, Netflix received a $2.8 billion breakup fee, leading to an 83% year-over-year increase in net income for 2025, providing ample capital for future reinvestments.
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- Termination Fee Collection: Netflix collected a $2.8 billion termination fee from walking away from a Warner Bros. deal, which, while boosting cash flow, failed to alleviate downward pressure on its stock price, indicating market concerns about future profitability.
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- Advertising Business Target Doubling: Netflix doubled its advertising business target to $3 billion, with a 70% year-over-year increase in advertiser count, yet the stock remains under pressure due to Q1 EPS missing estimates, highlighting investor caution regarding future growth.
- Conservative Analyst Expectations: Despite an average target price of $114.56 and 74% buy ratings from analysts, the market's conservative outlook on Netflix's future earnings may limit stock rebound potential, reflecting a heavy reliance on content and advertising revenue growth.
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