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NFLX Should I Buy

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OverviewStock Price PredictionTechnicalValuationFinancialsEarningsShould I BuyNews & Events
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Intellectia

Should You Buy Netflix Inc (NFLX) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
94.880
1 Day change
-2.13%
52 Week Range
134.120
Analysis Updated At
2026/03/06
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Given the user's beginner investment knowledge, long-term strategy, and available capital, Netflix does not present a strong buy opportunity at the moment. The stock is currently overbought based on RSI, lacks proprietary trading signals, and has mixed sentiment from Congress trading data. While the company has strong financial performance and positive long-term growth prospects, the absence of immediate positive catalysts and recent analyst downgrades suggest holding off on buying for now.

Technical Analysis

The MACD histogram is positive at 2.82, indicating bullish momentum, but it is contracting. RSI is at 89.049, signaling the stock is overbought. Moving averages are converging, suggesting indecision in the market. Key resistance levels are at R1: 97.648 and R2: 103.591, with support levels at S1: 78.411 and S2: 72.468.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
7
Buy
5

Positive Catalysts

  • The company also reported strong Q4 2025 financials with significant YoY growth in revenue, net income, and EPS.

Neutral/Negative Catalysts

  • Congress trading data shows 4 sale transactions with no purchases, indicating cautious sentiment. Analysts have lowered price targets recently, and the stock has fallen 28% from its all-time high. Additionally, the stock is currently overbought, suggesting limited immediate upside potential.

Financial Performance

In Q4 2025, Netflix demonstrated strong financial performance with a 17.61% YoY increase in revenue, 29.43% YoY increase in net income, and 30.23% YoY increase in EPS. Gross margin also improved by 4.94% to 45.87%.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have mixed views. Recent upgrades include CFRA to Buy with a $115 price target and JPMorgan to Overweight with a $120 price target. However, BofA lowered its target to $125 from $149, citing multiple compression. Barclays reinstated coverage with an Equal Weight rating and a $115 price target, reflecting concerns about valuation risks beyond 2026.

Wall Street analysts forecast NFLX stock price to rise
38 Analyst Rating
Wall Street analysts forecast NFLX stock price to rise
27 Buy
10 Hold
1 Sell
Moderate Buy
Current: 96.940
sliders
Low
92
Averages
114.18
High
150
Current: 96.940
sliders
Low
92
Averages
114.18
High
150
Wells Fargo
Steven Cahall
Overweight -> Equal Weight
downgrade
$105
AI Analysis
2026-03-09
New
Reason
Wells Fargo
Steven Cahall
Price Target
$105
AI Analysis
2026-03-09
New
downgrade
Overweight -> Equal Weight
Reason
Wells Fargo analyst Steven Cahall resumed coverage of Netflix with an Equal Weight rating and $105 price target. The firm previously rated the shares Overweight. Netflix should "rebound" from its attempt to acquire Warner Bros. Discovery by seeking to accelerate engagement with more content, the analyst tells investors in a research note. Wells thinks a price-to-earnings multiple of 25-30 times will be the "new range" for the shares. The firm believes "scars" on Netflix shares "can begin to heal."
BofA
Jessica Reif Ehrlich
Buy
downgrade
$149 -> $125
2026-03-06
New
Reason
BofA
Jessica Reif Ehrlich
Price Target
$149 -> $125
2026-03-06
New
downgrade
Buy
Reason
BofA analyst Jessica Reif Ehrlich lowered the firm's price target on Netflix (NFLX) to $125 from $149 and keeps a Buy rating on the shares. Following the decision to walk away from the Warner Bros. Discovery (WBD) bidding process, Netflix's strategy reverts back to "business as usual," says the analyst, who updated the firm's calendar year 2026 forecasts and now projects revenue of $51.3B, up 13% year-over-year, which is in line with company guidance of 12-14% growth. The firm lowers its multiple to reflect recent multiple compression in the comp group, but believes that Netflix will continue to outperform supported by its "world-class brand," leading global subscriber scale, position as an innovator and increased visibility in growth drivers.
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