Fox Corp-B (FOX.US) Insider Plans to Sell $26.7 Million in Common Stock via Form 144
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 13 2026
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Should l Buy FOX?
Source: moomoo
Insider Sale Announcement: Lachlan K. Murdoch intends to sell 462,380 shares of Fox Corp-A and Fox Corp-B on March 13, with a total market value of approximately $26.7 million.
Recent Shareholding Reduction: Since March 11, 2026, Lachlan K. Murdoch has reduced his shareholding in Fox Corp-A and Fox Corp-B by 490,000 shares, valued at around $28.28 million.
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Analyst Views on FOX
About FOX
Fox Corporation produces and distributes news, sports, and entertainment content through its primary domestic brands, including FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. Its operating segments include Cable Network Programming, Television, Credible and the FOX Studio Lot. Cable Network Programming produces and licenses news and sports content distributed through traditional cable television systems, direct broadcast satellite operators and telecommunication companies, virtual multi-channel video programming distributors and other digital platforms. Television produces, acquires, markets and distributes programming through the FOX broadcast network, advertising supported video-on-demand service Tubi, approximately 29 full power broadcast television stations, including 11 duopolies, and other digital platforms. The FOX Studio Lot provides television and film production services. Credible is a United States consumer finance marketplace.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Strategic Partnership Expansion: The partnership with Amazon allows Tubi advertisers to reach unique audiences through Amazon DSP, with 10% of Tubi's users being unique across Amazon's open internet streaming supply, thus enhancing ad precision and effectiveness.
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- New Original Shows Coming: Tubi is set to launch original shows targeting Gen Z, such as GAME ON and REMEMBER ME, which will enrich its content library and attract younger viewers, expected to drive user growth and viewing time.
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- Partnership Negotiations: Fox is in serious discussions with prediction market exchange operator Kalshi for a significant partnership that, if finalized, will include Fox News but exclude Fox Sports programming, indicating strategic positioning in the media landscape.
- Election Trading Relevance: This partnership is particularly relevant for trading on midterm elections, as Fox News is the most-watched cable news network in the U.S., which is expected to attract significant user engagement in election-related trading activities, enhancing its market influence.
- Legal Challenges: Kalshi and other prediction market platforms are embroiled in dozens of lawsuits across the U.S. as states attempt to curb what they consider illegal gambling, which could impact their operational capabilities and market expansion.
- Funding and Valuation: Kalshi and its main competitor Polymarket raised billions last year and are in talks with investors to raise additional capital at potential valuations of $20 billion, reflecting the growth potential of prediction markets and investor confidence.
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- Murdoch's Purchase: Lachlan K. Murdoch, Executive Chair and CEO of Fox, acquired 175,372 shares at $60.63 each on Friday, totaling an investment of $10.63 million, indicating strong confidence in the company's future.
- Market Reaction: Despite Murdoch's purchase price of $60.63, FOX shares traded as low as $52.14 on Monday, representing a 14% discount, reflecting short-term market volatility.
- Investor Opportunity: With FOX shares up about 0.8% on Monday, investors have the chance to enter the market at prices below Murdoch's acquisition cost, potentially attracting more buyers.
- Portillo's Insider Buying: Director Eugene I. Lee Jr. purchased 286,000 shares of Portillo's at $5.18 each on Friday, totaling $1.48 million, demonstrating optimism about the company's prospects.
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- Quant Rating Overview: As the earnings season concludes, investors are focusing on updated quant ratings that provide insights into how companies rank across key factors such as valuation, growth, and profitability, aiding in assessing fundamental changes.
- Top-Rated Companies: Among large-cap communication services firms with market caps over $10 billion, Orange (ORANY) stands out with a quant rating of 4.90, classified as a Strong Buy, indicating a significant strengthening of its fundamentals that may attract more investor interest.
- Low-Rated Companies: In contrast, Fox (FOX) has a quant rating of 1.97, categorized as a Sell, reflecting weak fundamentals that could raise investor concerns about its future performance, potentially impacting its stock price negatively.
- Market Trend Analysis: The shifts in quant ratings not only reveal post-earnings performance but also provide investors with insights for future investment decisions, especially as AI remains a focal point in the 2026 market outlook.
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Insider Sale Announcement: Lachlan K. Murdoch intends to sell 462,380 shares of Fox Corp-A and Fox Corp-B on March 13, with a total market value of approximately $26.7 million.
Recent Shareholding Reduction: Since March 11, 2026, Lachlan K. Murdoch has reduced his shareholding in Fox Corp-A and Fox Corp-B by 490,000 shares, valued at around $28.28 million.
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