eBay Outperforms S&P 500 with 15.8% Annual Return
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 02 2026
0mins
Should l Buy EBAY?
Source: NASDAQ.COM
- Return Performance: eBay has achieved a 15.8% annualized total return over the past decade, slightly surpassing the S&P 500's 14.2%, indicating its robust growth potential in the e-commerce market.
- Share Buyback Strategy: Since 2015, eBay has reduced its share count by 62% through aggressive buyback programs, which not only boosts earnings per share but also enhances shareholder confidence in returns.
- Acquisition of Younger Users: eBay's pending $12 billion acquisition of Etsy's Depop is expected to bring 56 million younger users to the platform, facilitating a demographic refresh that strengthens its market competitiveness.
- Capital Return Policy: In 2025, eBay returned approximately $3 billion to shareholders through buybacks and dividends, showcasing its shareholder-friendly capital allocation strategy and reinforcing its appeal as a long-term investment.
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Analyst Views on EBAY
Wall Street analysts forecast EBAY stock price to fall
8 Analyst Rating
2 Buy
5 Hold
1 Sell
Hold
Current: 101.960
Low
60.00
Averages
95.00
High
112.00
Current: 101.960
Low
60.00
Averages
95.00
High
112.00
About EBAY
eBay Inc. is a global commerce company. The Company's technology empowers buyers and sellers in more than 190 markets globally. Its online marketplace is located at www.ebay.com and its localized counterparts, its off-platform marketplaces and its mobile apps. Its Marketplace platforms enable buyers and sellers to its global scale and continue investments in technology, marketing and customer service. Its eBay Money-Back Guarantee program allows buyers to obtain a refund if an item does not arrive, is damaged or faulty, or differs materially from its description, and applies to most purchases completed through payment methods. It develops intuitive user interfaces; buyer, seller and developer tools; and transaction processing, databases and network applications that enable its users to complete transactions on its Marketplace platforms. Its technology infrastructure simplifies the storage and processing of data, eases the deployment and operation of global products and services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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