Should You Buy eBay Inc (EBAY) Today? Analysis, Price Targets, and 2026 Outlook.
Conclusion
Hold
Latest Price
94.410
1 Day change
-0.80%
52 Week Range
101.150
Analysis Updated At
2026/01/28
EBAY is not a good buy right now for a beginner long-term investor who is impatient about entry points. The stock is already in a bullish uptrend but is trading close to near-term resistance (~$97) with momentum starting to cool (MACD histogram still positive but contracting, RSI elevated). Combined with heavy insider selling recently and mixed options volume sentiment, the risk/reward at ~$95 looks only moderate. I would HOLD off on initiating a new position at this level rather than buying immediately.
Technical Analysis
Price/Trend: Bullish structure with SMA_5 > SMA_20 > SMA_200, indicating a sustained uptrend.
Momentum: MACD histogram is positive (0.0521) but positively contracting, suggesting upside momentum is weakening versus prior days.
RSI: RSI_6 = 66.47 (upper-neutral / approaching overbought), implying less attractive immediate upside for an impatient entry.
Key levels: Pivot 94.16 (current area is slightly above), resistance R1 96.98 then R2 98.73; support S1 91.35 then S2 89.60. With price near resistance, upside is likely harder to capture immediately.
Pattern-based short-term odds: Similar-pattern stats suggest ~50% chance of -0.53% next day and -2.79% next week, which also argues against chasing at current levels.
**Intellectia Proprietary Trading Signals**
- [AI Stock Picker](module://ai_stock_pick): No signal on given stock today.
- [SwingMax](module://swingmax): No signal on given stock recently.
Options Data
Bullish
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio
Positioning vs flow: Open Interest put-call ratio at 0.72 leans bullish/constructive (more call OI than puts), but the *daily* option volume put-call ratio at 1.3 is more cautious/bearish short-term (more puts traded than calls today).
Volatility: 30D IV ~32.67 with IV percentile 68.8 (relatively elevated vs its own history), which often corresponds to higher uncertainty/pricing-in of moves.
Activity: Today’s options volume is ~45% of the 30-day average (quiet tape), so sentiment signals from today’s flow are not extremely strong.
Technical Summary
Sell
3
Buy
7
Positive Catalysts
Potential catalyst ahead: Next earnings (QDEC 2025) on 2026-02-12 after hours could re-rate the stock if growth/margins surprise positively.
Neutral/Negative Catalysts
Insiders are selling, with selling amount up ~211.96% over the last month—often a near-term negative signal for timing.
Momentum is cooling near resistance (MACD contracting; RSI elevated), increasing the odds of a pause/pullback.
Analyst commentary includes concern about tougher comps and 2026 cross-currents, which could cap multiple expansion.
No supportive news flow in the past week (no fresh positive catalyst to push through resistance).
Financial Performance
Latest reported quarter: 2025/Q3.
Revenue: $2.82B, +9.47% YoY (solid top-line growth trend).
Net income: $632M, -0.32% YoY (roughly flat; not expanding meaningfully).
EPS: $1.35, +5.47% YoY (positive earnings growth).
Gross margin: 70.67%, down 1.27% YoY (some margin compression, worth monitoring for long-term quality of growth). Overall: growth is real, but profitability expansion is not strong enough to justify chasing the stock at a near-term technical ceiling.
Growth
Profitability
Efficiency
Analyst Ratings and Price Target Trends
Recent trend: After the Q3 print (late Oct/early Nov 2025), price targets were mostly raised, but ratings remained mixed: several Buy/Overweight (Benchmark, Barclays, Piper Sandler, Needham) alongside multiple Neutral/Hold/Market Perform (UBS, Wells Fargo Equal Weight, Bernstein Market Perform, Truist Hold, BNP Paribas Exane Neutral).
Wall Street pros: accelerating GMV, better execution, and improved reinvestment capacity.
Wall Street cons: 2026 outlook cross-currents/tougher comps and questions on whether GMV strength sustainably translates into EPS growth; some views suggest risk/reward is less compelling at current levels.
Wall Street analysts forecast EBAY stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for EBAY is 96.15 USD with a low forecast of 60 USD and a high forecast of 115 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
23 Analyst Rating
Wall Street analysts forecast EBAY stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for EBAY is 96.15 USD with a low forecast of 60 USD and a high forecast of 115 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
8 Buy
14 Hold
1 Sell
Moderate Buy
Current: 95.170
Low
60
Averages
96.15
High
115
Current: 95.170
Low
60
Averages
96.15
High
115
BNP Paribas Exane
Neutral
initiated
AI Analysis
2025-11-24
Reason
BNP Paribas Exane
Price Target
AI Analysis
2025-11-24
initiated
Neutral
Reason
BNP Paribas Exane initiated coverage of eBay with a Neutral rating.
Truist
Hold
maintain
$86 -> $92
2025-11-03
Reason
Truist
Price Target
$86 -> $92
2025-11-03
maintain
Hold
Reason
Truist raised the firm's price target on eBay to $92 from $86 and keeps a Hold rating on the shares. The company's better Q3 results and Q4 guidance reflect the management's solid execution to-date against growth initiatives aimed at re-acceleration of GMV growth while protecting free cash flows and returning capital to shareholders, the analyst tells investors in a research note.
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