The chart below shows how EBAY performed 10 days before and after its earnings report, based on data from the past quarters. Typically, EBAY sees a -0.98% change in stock price 10 days leading up to the earnings, and a +0.82% change 10 days following the report. On the earnings day itself, the stock moves by -0.04%. This data can give you a slight idea of what to expect for the next quarter's release.
Positive
GMV Growth Achievement: eBay ended 2024 with three consecutive quarters of positive growth in gross merchandise volume (GMV), achieving over 1% growth to $75 billion for the year.
GMV Growth in Q4: In Q4, GMV grew by more than 2% to $19.3 billion, driven by strong execution and solid consumer demand during the holiday season.
Focus Categories GMV Growth: Focus categories saw over 6% GMV growth in Q4, significantly outpacing core categories, which were modestly positive.
Trading Cards Growth: Trading cards volume experienced healthy double-digit growth, becoming the largest contributor to GMV growth in Q4.
Motors Parts Growth: The Motors Parts and Accessories category also showed significant growth, with double-digit inventory growth and a successful turnaround in GMV.
Vehicle Purchase Trust Enhancement: eBay's acquisition of Caramel enhances trust in vehicle purchases, tapping into a $75 billion total addressable market for collectible cars in the U.S.
C2C Initiative Success: The U.K. C2C initiative led to double-digit improvements in GMV growth and increased seller engagement, with positive early results from the removal of seller fees.
Advertising Revenue Growth: eBay's advertising revenue grew nearly 12% to $445 million in Q4, with first-party advertising accelerating to 16%.
Earnings Growth and Shareholder Returns: The company achieved a 15% increase in non-GAAP earnings per share, reaching $4.88, while returning nearly $3.7 billion to shareholders through repurchases and dividends.
Sustainability Milestone Achieved: eBay set a 2045 net zero carbon emissions target and achieved 100% renewable energy sourcing for its offices and data centers a year ahead of schedule.
Negative
Marketplace Activity Slowdown: Gross merchandise volume (GMV) growth was only 1% for the full year, indicating a slowdown in overall marketplace activity.
Take Rate Decline: The take rate decreased by 40 basis points year-over-year to 13.3%, which could signal challenges in monetizing sales effectively.
C2C Initiative Impact on Take Rate: The U.K. C2C initiative negatively impacted the take rate by approximately 50 basis points due to the elimination of final value fees for C2C sellers.
Ad Revenue Decline: Third-party display ad revenue declined by 54% in Q4, indicating a significant drop in this revenue stream.
Macroeconomic Challenges Ahead: Despite some positive trends, underlying macroeconomic challenges in the U.K. and Germany remain, which could hinder future growth.
Macroeconomic Challenges Ahead: The company anticipates continued macroeconomic challenges, particularly in the U.K. and Germany, which could impact future performance.
Limited GMV Growth Forecast: The forecast for GMV growth in 2025 is low-single-digit, suggesting limited growth potential in the near term.
Economic Headwinds Impacting Growth: The company expects a headwind of 50 basis points due to tariffs and other economic factors, which could further impact growth.
Operating Margin Challenges: There are expected headwinds in operating margins due to increased depreciation expenses and M&A-related costs, which could affect profitability.
Tax Considerations Impacting Cash Flow: The company is facing unique tax considerations in 2025 that could impact free cash flow significantly.
eBay Inc. (EBAY) Q4 2024 Earnings Call Transcript
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