Cotti Coffee's Expansion Challenges European Market
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 17 2026
0mins
Should l Buy SBUX?
Source: seekingalpha
- Increased Market Competition: Cotti Coffee's plan to launch a low-cost, digital-first coffee model across Western Europe and the UK is expected to pressure established chains like Starbucks and Costa Coffee, potentially leading to a redistribution of market share.
- Rapid Expansion Strategy: Since entering the European market in 2025, Cotti Coffee has opened stores in cities like Paris and Cologne, with plans to debut in London in 2026, showcasing its ambitious global expansion strategy.
- Innovative Business Model: By utilizing small pickup-oriented stores and app-based ordering combined with aggressive discounting, Cotti Coffee aims to attract value-seeking consumers, posing a threat to independent cafés and high-end roasters.
- Global Network Advantage: With over 14,000 outlets across 28 countries, Cotti Coffee's extensive global network enables rapid market entry and scale advantages, further solidifying its position as a major global value-focused coffee player.
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Analyst Views on SBUX
Wall Street analysts forecast SBUX stock price to fall
21 Analyst Rating
12 Buy
7 Hold
2 Sell
Moderate Buy
Current: 105.500
Low
59.00
Averages
96.12
High
115.00
Current: 105.500
Low
59.00
Averages
96.12
High
115.00
About SBUX
Starbucks Corporations is a roaster, marketer, and retailer of specialty coffee globally. Its North America segment includes the United States and Canada. Its International segment includes China, Japan, Asia Pacific, Europe, Middle East and Africa, Latin America, and the Caribbean. Its North America and International segments include both Company-operated and licensed stores. The Channel Development segment includes roasted whole bean and ground coffees, Starbucks-branded single-serve products, a variety of ready-to-drink beverages, such as Frappuccino and Starbucks Doubleshot, foodservice products, and other branded products sold outside the Company-operated and licensed stores. A large portion of its Channel Development business operates under a licensed model of the Global Coffee Alliance with Nestle, while its global ready-to-drink businesses operate under collaborative relationships with PepsiCo, Inc., Tingyi-Ashi Beverages Holding Co., Ltd., Arla Foods amba, Nestle, and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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