Should You Buy Starbucks Corp (SBUX) Today? Analysis, Price Targets, and 2026 Outlook.
Analysis Updated At
2026/01/26
Starbucks Corp (SBUX) is not a strong buy at the moment for a beginner, long-term investor. While the technical indicators show bullish momentum, the stock appears overbought (RSI at 84.028), and there are no significant positive catalysts in the short term. Additionally, recent Congress trading data shows a cautious stance with more selling activity. The financial performance is stagnant, with no significant growth in revenue or EPS, and gross margin has declined. Analysts have mixed views, with some upgrades but also lowered price targets. For a long-term investor, it may be better to wait for a more favorable entry point or clearer growth signals.
Technical Analysis
The technical indicators show bullish momentum with MACD positively expanding (0.872), RSI at 84.028 indicating overbought conditions, and bullish moving averages (SMA_5 > SMA_20 > SMA_200). However, the stock is trading close to resistance levels (R1: 96.812, R2: 99.432), suggesting limited upside in the short term.
