Behr Paint Company Reveals 2026 Exterior Stain Color of the Year: Taupe
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 19 2026
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Should l Buy MAS?
Source: Newsfilter
- Color of the Year Announcement: Behr Paint Company has announced Taupe as the 2026 Exterior Stain Color of the Year, a refined blend of soft brown and gray undertones that not only enhances modern aesthetics but also brings harmony and balance to outdoor spaces, appealing to consumers seeking a stylish yet timeless look.
- Outdoor Accent Color Collection: The company has unveiled its first-ever Outdoor Accent Color Collection, featuring 18 exterior paint colors designed to provide homeowners with a range of options from subtle refreshes to bold accents, enhancing the appeal of outdoor spaces even in smaller projects.
- Versatile Color Pairing: Taupe can be paired with warm tones like Cordovan Brown or cool accents like Pewter to create a cohesive and modern contrast that highlights architectural details without the need for a full renovation, thereby increasing convenience for consumers undertaking home improvement projects.
- Market Availability: The 2026 Exterior Stain Color of the Year and Outdoor Accent Color Collection will be exclusively available at The Home Depot, where consumers can find Taupe in various BEHR® products, including the top-rated exterior stain, further solidifying Behr's leadership position in the DIY market.
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Analyst Views on MAS
Wall Street analysts forecast MAS stock price to rise
12 Analyst Rating
5 Buy
6 Hold
1 Sell
Moderate Buy
Current: 58.600
Low
64.00
Averages
73.64
High
84.00
Current: 58.600
Low
64.00
Averages
73.64
High
84.00
About MAS
Masco Corporation is engaged in designing, manufacturing and distributing branded home improvement and building products. The Company's portfolio of brands includes Behr paint; Delta and hansgrohe faucets, bath and shower fixtures; Liberty branded decorative and functional hardware, and HotSpring spas. Its segments include Plumbing Products and Decorative Architectural Products. The Plumbing Products segment principally includes faucets, plumbing system components and valves, showerheads and handheld showers, bath hardware and accessories, water filtration systems, sinks, kitchen accessories, spas, exercise pools, aquatic fitness systems, and saunas. The Decorative Architectural Products segment primarily includes architectural coatings, including paints, primers, specialty coatings, stains and waterproofing products, as well as paint applicators and accessories. Its products are sold primarily for repair and remodeling activity and, to a lesser extent, new home construction.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Participation Details: Participants can join by dialing (800) 715-9871 or (646) 307-1963 and entering conference ID 3880732, with a recommendation to register 5 to 10 minutes prior to ensure smooth access.
- Earnings Release Timing: The Q1 2026 earnings report and supporting materials will be released at 7:00 a.m. on the same day, available on Masco's website, ensuring investors receive timely updates.
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See More
