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In a Bloomberg interview earlier, Mattel CEO Ynon stated: "Another example is Mattel Brick Shop. This is our Hot Wheels-branded building sets that we launched last year, and it's off to a very strong and promising start, growing at high double-digit, and it's a proper hit for the company. We expect that to grow strongly in 2026 and in 2027, but this investment will allow us to inflect that even more and capture more value earlier."

In an interview on CNBC's Mad Money, Ynon Kreiz said Mattel expects to see growth in 2026 driven by toy innovation. The company has a very strong balance sheet, a core strength, and the stock is currently undervalued, he noted. Mattel expects growth in its Barbie brand by 2027. "At our core, we are an IP company," he added.