Mattel signs licensing deal with Paramount for Ninja Turtles products
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 10 2026
0mins
Should l Buy MAT?
Source: PRnewswire
Mattel's stock rose by 5.04% as it crossed above the 5-day SMA, reflecting positive market conditions.
The increase in stock price is attributed to Mattel's recent multiyear global licensing agreement with Paramount to launch a range of Teenage Mutant Ninja Turtles products starting in 2027. This deal is expected to significantly enhance brand market coverage and consumer engagement, as well as develop new product lines for upcoming animated and live-action films. The strategic partnership aims to deepen their relationship and drive global brand development, which is likely to attract a new generation of fans and strengthen sales growth.
This licensing agreement not only showcases Mattel's commitment to expanding its product offerings but also highlights its ability to leverage established franchises to boost market presence. Investors may view this as a positive step towards revitalizing the brand's influence in the competitive toy industry.
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Analyst Views on MAT
Wall Street analysts forecast MAT stock price to rise
8 Analyst Rating
4 Buy
4 Hold
0 Sell
Moderate Buy
Current: 14.160
Low
20.00
Averages
24.43
High
30.00
Current: 14.160
Low
20.00
Averages
24.43
High
30.00
About MAT
Mattel, Inc. is a global toy and family entertainment company. The Company's operating segments include North America and International. The North America segment markets and sells toys and consumer products in the United States and Canada. Products marketed and sold by the International segment are generally the same as those marketed and sold by the North America segment, although some are developed or adapted for particular international markets. Its franchise brands include Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA, and Polly Pocket, as well as other popular properties that it owns or licensed in partnership with global entertainment companies. Its offerings include toys, content, consumer products, digital and live experiences. The Company’s products are sold directly to consumers through its e-commerce platform and various third-party e-commerce channels.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Dramatic Profit Increase: The company's net income surged more than fourfold to 12.8 billion yuan, slightly exceeding the forecast of 12.6 billion yuan; however, a notable slowdown in the fourth quarter heightened investor worries about the durability of its key IP's popularity.
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- Diversified Product Strategy: Collaborations with Uniqlo and Parisian luxury brand Moynat have led Pop Mart into new sectors like jewelry, with some Labubu gold necklaces priced above $2,000, aiming to enhance brand influence and market competitiveness.
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- Diverse Offerings: The new product line features multiple action figures inspired by the film, Barbie Signature dolls, and Funko Pop! vinyl figures, which are anticipated to attract consumers of all ages, thereby strengthening the brand's competitive position in the market.
- Global Partnerships: Mattel (MAT) is collaborating with over 70 global partners, including Hot Topic and Spirit Halloween, to launch additional apparel, accessories, and premium collectibles from 2026 to 2027, further expanding the brand's influence and reach.
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See More
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- Film Tie-In Strategy: The live-action film, in collaboration with Amazon MGM Studios, is set to debut in the U.S. on June 5, 2026, with the product line launching concurrently, expected to boost brand visibility and drive sales growth.
- Diverse Product Portfolio: The new series includes 'Masters of the Universe' action figures, Barbie® collections, Funko Pop! figures, and UNO® games, showcasing Mattel's innovation in the toy market and honoring the legacy of the brand, likely attracting a new generation of consumers.
- Ongoing Expansion of Collaborations: Mattel plans to release more movie-themed products in partnership with over 70 global collaborators from 2026 to 2027, further solidifying its leadership in the toy and entertainment market and driving long-term brand growth.
See More
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- Shift in Consumer Trends: Data shows that during the 2025 Chinese New Year, spending on traditional food gifts significantly declined, while expenditures on travel and cosmetics surged, reflecting a growing emphasis on emotional resonance among consumers and indicating a shift towards more personalized and experiential spending.
- Growth of Emotional Economy: According to projections from the iiMedia Research Center, China's emotional economy is expected to exceed 4.5 trillion yuan ($655 billion) by 2029, nearly doubling its value from 2024, highlighting an increasing consumer demand for emotional fulfillment and spiritual satisfaction that is driving market expansion.
- Changes Among Young Consumers: Research indicates that younger Chinese consumers, facing economic pressures, are increasingly inclined to pursue purchases that bring joy and identity rather than traditional material accumulation, a shift that not only affects spending habits but also prompts businesses to reassess their value propositions.
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See More
