Mattel signs licensing deal with Paramount for Ninja Turtles products
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 10 2026
0mins
Should l Buy MAT?
Source: PRnewswire
Mattel's stock rose by 5.04% as it crossed above the 5-day SMA, reflecting positive market conditions.
The increase in stock price is attributed to Mattel's recent multiyear global licensing agreement with Paramount to launch a range of Teenage Mutant Ninja Turtles products starting in 2027. This deal is expected to significantly enhance brand market coverage and consumer engagement, as well as develop new product lines for upcoming animated and live-action films. The strategic partnership aims to deepen their relationship and drive global brand development, which is likely to attract a new generation of fans and strengthen sales growth.
This licensing agreement not only showcases Mattel's commitment to expanding its product offerings but also highlights its ability to leverage established franchises to boost market presence. Investors may view this as a positive step towards revitalizing the brand's influence in the competitive toy industry.
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Analyst Views on MAT
Wall Street analysts forecast MAT stock price to rise
8 Analyst Rating
4 Buy
4 Hold
0 Sell
Moderate Buy
Current: 16.040
Low
20.00
Averages
24.43
High
30.00
Current: 16.040
Low
20.00
Averages
24.43
High
30.00
About MAT
Mattel, Inc. is a global toy and family entertainment company. The Company's operating segments include North America and International. The North America segment markets and sells toys and consumer products in the United States and Canada. Products marketed and sold by the International segment are generally the same as those marketed and sold by the North America segment, although some are developed or adapted for particular international markets. Its franchise brands include Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA, and Polly Pocket, as well as other popular properties that it owns or licensed in partnership with global entertainment companies. Its offerings include toys, content, consumer products, digital and live experiences. The Company’s products are sold directly to consumers through its e-commerce platform and various third-party e-commerce channels.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Historical Significance: National Barbie Day, observed on March 9, commemorates the 1959 debut of Barbie at the New York International Toy Fair, marking a pivotal moment in toy history that transformed perceptions of dolls in the market.
- Sales Achievement: Barbie sold approximately 350,000 dolls in its first year, overcoming initial skepticism from buyers through effective TV advertising, which significantly boosted brand awareness and market demand.
- Brand Expansion: Over the decades, Barbie's product line has expanded to include characters like Ken (introduced in 1961), career-themed dolls, and diverse friends, further solidifying the brand's position in shaping girls' aspirations and future imaginations.
- Movie Impact: The release of the 2023 “Barbie” movie added an estimated $150 million to Mattel's revenue, and while sales have declined in the past two years, Barbie remains a strategically important asset within Mattel's toy portfolio.
See More
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- Mattel's Growth Outlook: Despite a lackluster 2025 for the toy industry, Mattel (MAT) has achieved nuanced growth across its core toy portfolio, with analysts expecting benefits from deferred KPop tailwinds in 2026, particularly due to its doll-heavy product lineup.
- Film Box Office Expectations: Mattel's film slate presents a mixed outlook, with analysts viewing Masters of the Universe as the likely winner for 2026, projecting a box office of approximately $140 million, although this contributes only a low-single-digit percentage to Mattel's EBIT.
- Hasbro's Challenges: Hasbro (HAS) faces a potentially choppy 2026, as the success of Wizards of the Coast and Monopoly Go! creates tough comparisons, especially with waning interest in the Monopoly game.
- Ratings and Price Targets: Analysts assign an Overweight rating to Mattel with a $19 price target, indicating a 19% upside, while Hasbro receives an Equalweight rating with a $98 price target, reflecting a 3% upside, highlighting the differing market outlooks for the two companies.
See More
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- Investigation Launched: The Schall Law Firm has announced an investigation into Mattel, focusing on whether the company issued false or misleading statements or failed to disclose information critical to investors, potentially harming shareholder rights.
- Stock Price Plunge: Following the release of its Q4 and full-year 2025 results on February 10, 2026, Mattel's shares fell nearly 25% the next day, indicating severe market concerns regarding the company's financial health.
- Investor Rights Protection: The Schall Law Firm encourages affected shareholders to participate in the lawsuit and offers free consultations, aiming to assist investors in protecting their rights and seeking compensation.
- Legal Advertising Notice: This press release may be considered attorney advertising in certain jurisdictions, highlighting the firm's expertise in securities class action lawsuits and shareholder rights litigation.
See More
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See More
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- Significant Revenue Growth: Lego achieved a revenue of 83.5 billion Danish kroner (approximately $12.9 billion) for fiscal year 2025, marking a 12% increase that showcases the company's strong performance in the toy industry, outpacing the overall market growth of 7%.
- Operating Profit Increase: The company's operating profit rose by 18% year-over-year to 22 billion Danish kroner (about $3.4 billion), indicating successful cost management and market demand strategies that further solidify its market position.
- Product Line Expansion: Lego launched its largest portfolio ever with 860 new products, about half of which are entirely new series, covering various popular culture themes that attract a broader consumer base, particularly adult buyers who account for 25% to 30% of global toy sales.
- Supply Chain Optimization: By establishing factories in Mexico, Hungary, and Vietnam, Lego has enhanced supply chain efficiency, reduced delivery times, and lowered costs, allowing for quick responses to market demand fluctuations and strengthening its competitive edge.
See More
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- Sales Decline: Mattel reported a 1% year-over-year decline in net sales for Q4 2025, missing the company's prior guidance of 1% to 3% growth, indicating a troubling reality of weak market demand.
- Profitability Pressure: Adjusted operating income fell to $620 million, significantly below the expected $700 million to $750 million range, highlighting increased pressure on the company regarding cost control and market competition, which may affect future investor confidence.
- Stock Price Plunge: On February 11, 2026, Mattel's stock price dropped by $5.26, or 24.98%, closing at $15.90 per share due to disappointing earnings, directly impacting investor asset value and market confidence.
- Legal Investigation Initiated: Pomerantz LLP is investigating whether Mattel and its executives engaged in securities fraud or other unlawful business practices, potentially leading to further legal risks and financial losses, prompting investors to closely monitor developments.
See More
