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MAT Should I Buy

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Intellectia

Should You Buy Mattel Inc (MAT) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
14.880
1 Day change
-0.20%
52 Week Range
22.480
Analysis Updated At
2026/04/17
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Mattel Inc. is not a strong buy at the moment for a beginner investor with a long-term horizon. While there are some positive catalysts, such as potential tariff suspension and a decent pre-market price, the company's recent financial performance, mixed analyst ratings, and lack of strong trading signals suggest that it is better to hold off on buying this stock right now.

Technical Analysis

The MACD is positive and expanding, indicating bullish momentum. RSI is neutral at 71.057, and moving averages are converging, suggesting indecision. The stock is trading near its resistance level (R1: 14.983) in pre-market at 15.02, which may limit immediate upside potential.

Options Data

Bearish
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
8
Buy
3

Positive Catalysts

  • Potential suspension of tariffs could boost earnings and market confidence. The company's revenue increased by 7.29% YoY in Q4 2025, and analysts see possible upside catalysts in KPop, content slate, and mobile games.

Neutral/Negative Catalysts

  • Analysts have lowered price targets, with mixed ratings and concerns about 2026 being an investment year. Options data shows bearish sentiment with a high put-call ratio.

Financial Performance

In Q4 2025, revenue increased by 7.29% YoY, but net income dropped by 24.61%, EPS fell by 19.05%, and gross margin declined by 9.54%, reflecting weaker profitability.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have mixed views, with some maintaining Buy ratings but lowering price targets. Recent ratings include Neutral and Underweight, with concerns about weak margins, investment year pressures, and limited near-term upside.

Wall Street analysts forecast MAT stock price to rise
8 Analyst Rating
Wall Street analysts forecast MAT stock price to rise
4 Buy
4 Hold
0 Sell
Moderate Buy
Current: 14.910
sliders
Low
20
Averages
24.43
High
30
Current: 14.910
sliders
Low
20
Averages
24.43
High
30
Morgan Stanley
Equal Weight
downgrade
$18 -> $16
AI Analysis
2026-04-13
Reason
Morgan Stanley
Price Target
$18 -> $16
AI Analysis
2026-04-13
downgrade
Equal Weight
Reason
Morgan Stanley lowered the firm's price target on Mattel to $16 from $18 and keeps an Equal Weight rating on the shares. The macro environment has dominated the narrative for the firm's leisure coverage over the past few weeks, notes the analyst, who sees the focus into earnings being whether companies make any changes to fiscal year outlooks to reflect expectations for higher input cost inflation.
Wells Fargo
Overweight
initiated
$19
2026-03-10
Reason
Wells Fargo
Price Target
$19
2026-03-10
initiated
Overweight
Reason
Wells Fargo initiated coverage of Mattel with an Overweight rating and $19 price target. While 2026 being an investment year is "disappointing," the firm sees an attractive risk/reward at a low multiple as it argues that the deck looks cleared, with possible upside catalysts in KPop, a strong content slate, and call options in film and mobile games.
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