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MAT Should I Buy

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Intellectia

Should You Buy Mattel Inc (MAT) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
14.040
1 Day change
2.71%
52 Week Range
22.480
Analysis Updated At
2026/06/19
Should I buy Analysis is updated weekly. For real time "Should I Buy" analysis, please sign up to get free answers.

Mattel Inc (MAT) is not a strong buy for a beginner investor with a long-term strategy at this time. The technical indicators are bearish, hedge funds are selling, and there are no significant positive catalysts or trading signals to justify immediate action. While analysts maintain mostly positive ratings, the mixed sentiment and lack of strong growth signals suggest holding off on investment for now.

Technical Analysis

The MACD is below 0 and negatively contracting, RSI is neutral at 39.659, and moving averages are bearish (SMA_200 > SMA_20 > SMA_5). The stock is trading near its pivot level of 14.271, with resistance at 14.762 and support at 13.78.

Options Data

Bearish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
9
Buy
2

Positive Catalysts

  • UNO Social Clubs' global tour starting on July 1 could enhance brand influence and attract more players.

Neutral/Negative Catalysts

  • Hedge funds are selling heavily, with a 2986.19% increase in selling over the last quarter. Analysts have lowered price targets recently, citing mixed messaging on guidance and margin concerns.

Financial Performance

No financial data available for analysis.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are mixed but lean positive. Jefferies raised the price target to $19 with a Buy rating, citing potential upside from entertainment projects. However, other firms like BofA, Wells Fargo, and JPMorgan have lowered price targets due to concerns over margins, competition, and guidance.

Wall Street analysts forecast MAT stock price to rise
8 Analyst Rating
Wall Street analysts forecast MAT stock price to rise
4 Buy
4 Hold
0 Sell
Moderate Buy
Current: 13.670
sliders
Low
20
Averages
24.43
High
30
Current: 13.670
sliders
Low
20
Averages
24.43
High
30
Jefferies
Buy
maintain
$18 -> $19
AI Analysis
2026-05-06
Reason
Jefferies
Price Target
$18 -> $19
AI Analysis
2026-05-06
maintain
Buy
Reason
Jefferies raised the firm's price target on Mattel to $19 from $18 and keeps a Buy rating on the shares. The firm is raising its FY26 sales growth estimate to 6.6% year-over-year, from a previous 4.5% and compared to consensus at 6.0%. 2026 upside hinges on two entertainment wildcards - Masters of the Universe and Toy Story 5 - and the firm's scenarios show "neither requires a breakout box office to drive upside," while seeing additional potential upside if either movie outperforms.
BofA
Buy
downgrade
$27 -> $22
2026-04-30
Reason
BofA
Price Target
$27 -> $22
2026-04-30
downgrade
Buy
Reason
BofA lowered the firm's price target on Mattel to $22 from $27 and keeps a Buy rating on the shares. After Q1 featured a stronger sales than EPS beat, the firm notes that its new 2026 EPS estimate of $1.34 is near the high end of the company's outlook. While the firm also expects 23% EPS growth next year for EPS of $1.64, it lowers its price target on a lower multiple given a more mature toy industry that has meaningful competition from other sources.
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