Should You Buy Mattel Inc (MAT) Today? Analysis, Price Targets, and 2026 Outlook.
Analysis Updated At
2026/01/26
Mattel Inc is not a strong buy at the moment for a beginner investor with a long-term strategy. The stock shows mixed signals with no strong positive catalysts, declining financial performance, and cautious analyst sentiment. It is advisable to hold off on buying until there is more clarity on the company's growth initiatives or financial improvement.
Technical Analysis
The MACD is negative and expanding, indicating bearish momentum. RSI is neutral at 41.213, and moving averages are converging, suggesting no clear trend. The stock is trading near its support level of 20.592, with resistance at 21.203.
Analyst Ratings and Price Target Trends
Goldman Sachs downgraded the stock to Neutral with a price target of $21, citing balanced risk/reward and macro concerns. UBS raised the price target to $30 but maintained a Buy rating. Seaport Research initiated coverage with a Neutral rating, highlighting mixed performance and brand weakness.
Wall Street analysts forecast MAT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for MAT is 24.43 USD with a low forecast of 20 USD and a high forecast of 30 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Wall Street analysts forecast MAT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for MAT is 24.43 USD with a low forecast of 20 USD and a high forecast of 30 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Current: 20.230

Current: 20.230
