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CRCT Overview

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$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
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Intellectia

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High
3.940
Open
3.940
VWAP
3.83
Vol
340.09K
Mkt Cap
802.65M
Low
3.770
Amount
1.30M
EV/EBITDA(TTM)
4.35
Total Shares
211.78M
EV
527.00M
EV/OCF(TTM)
2.63
P/S(TTM)
1.16
Cricut, Inc. is a creative technology company. The Company has designed and built an ecosystem of connected cutting machines, accessories, and materials for scalability and seamless integration, allowing it to introduce new products as well as continuously update the existing physical and digital products. Its segments include Platform and Products. Its Circuit platform centers around its cloud-based application, Cricut Design Space, giving users access to create and work on their projects anywhere, at any time, across desktop and mobile devices. Cricut hardware and design software work together as a connected platform for consumers to perform do-it-yourself (DIY) projects quickly and easily. These products include a flagship line of smart cutting machines such as the Cricut Maker series, the Cricut Explore series, and Cricut Joy series, and Cricut Venture series, accompanied by other tools like Cricut EasyPress, the Infusible Ink system, and a diverse collection of materials.
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Events Timeline

(ET)
2026-03-03
19:40:00
S&P 500 Falls 2.5% Amid Geopolitical Concerns
select
2026-03-03
16:20:00
Cricut Reports Q4 Revenue of $203.6M, Down Year-over-Year
select
2025-11-04 (ET)
2025-11-04
16:46:26
Cricut Announces Q3 Earnings Per Share of 10 Cents, Exceeding Consensus Estimate of 4 Cents
select
2025-08-05 (ET)
2025-08-05
17:12:25
Cricut reports Q2 EPS 11c, consensus 6c
select
2025-05-06 (ET)
2025-05-06
17:15:57
Cricut reports Q1 EPS 11c, consensus 7c
select

News

seekingalpha
4.5
03-09seekingalpha
Escalating Middle East Conflict Drives Crude Prices Above $100
  • Surge in Crude Prices: The escalation of conflict in the Middle East has pushed crude oil prices above $100 per barrel, causing turmoil in global markets and raising concerns about potential impacts on economic growth due to energy price volatility.
  • Increased Shipping Delay Risks: Tensions in the Strait of Hormuz have heightened fears of global shipping delays, which could disrupt supply chains and increase operational costs for industries reliant on imports, thereby affecting profitability.
  • Investor Search for Stability: Amid rising uncertainties, investors are increasingly seeking stable investment options, particularly focusing on dividend stability as a hedge against market volatility and economic downturns.
  • Dividend Yields in Consumer Sector: In the consumer discretionary sector, Cricut (CRCT) stands out with a remarkable 23.46% dividend yield, while other firms like Crown Crafts (CRWS) and Weyco Group (WEYS) offer yields of 11.19% and 9.92%, respectively, highlighting the sector's appeal for income-focused investors.
seekingalpha
9.5
03-04seekingalpha
Cricut Q4 2025 Earnings Call Insights
  • Revenue Performance: Cricut reported Q4 revenue of $203.6 million, a 3% decline year-on-year, while full-year revenue reached $708.8 million, reflecting less than a 1% drop, indicating improved profitability but disappointing overall sales growth.
  • User Growth: By the end of 2025, Cricut had over 3.09 million paid subscribers, a 4% increase year-on-year, with 132,000 new users added in Q4, suggesting progress in user acquisition despite sales pressures.
  • International Market Expansion: International sales reached $57.8 million, up 9% year-on-year, accounting for 28% of total revenue compared to 25% in Q4 2024, demonstrating enhanced competitiveness in global markets.
  • Future Strategy: Cricut plans to further push its bundle-first strategy in 2026, offering more attractive product combinations and integrated software experiences, which is expected to accelerate revenue growth and increase market share, despite risks from tariff uncertainties.
NASDAQ.COM
2.0
03-04NASDAQ.COM
Cricut (CRCT) Q4 2025 Earnings Call Transcript
seekingalpha
9.5
03-03seekingalpha
Cricut Reports Q4 Earnings with Slight Revenue Decline
  • Earnings Highlights: Cricut's Q4 report reveals a GAAP EPS of $0.04 and revenue of $203.6 million, a 2.7% year-over-year decline, yet exceeding expectations by $3.65 million, indicating resilience amid market challenges.
  • Platform Revenue Growth: Platform revenue increased by 6% to $83.9 million compared to $79.4 million in Q4 2024, demonstrating Cricut's ongoing appeal in the digital platform space, which is crucial for future business expansion.
  • Product Revenue Decline: Product revenue fell by 8% to $119.7 million from $129.9 million in Q4 2024, reflecting intensified market competition and shifting consumer demand impacting traditional product lines.
  • Gross Margin Improvement: Gross margin improved to 47.4%, up from 44.9% in Q4 2024, although net income decreased to $7.8 million or 3.8% of revenue, the company's efforts in cost control indicate an enhancement in profitability.
NASDAQ.COM
9.5
03-03NASDAQ.COM
Cricut Reports Decline in Q4 Earnings
  • Earnings Decline: Cricut, Inc. reported a fourth-quarter profit of $7.79 million, translating to $0.04 per share, which is a significant drop from last year's $11.92 million and $0.06 per share, indicating mounting pressure on profitability.
  • Revenue Decrease: The company's revenue for the quarter was $203.59 million, down 2.7% from $209.30 million last year, reflecting weakened market demand and sales challenges.
  • Performance Comparison: The decline in both earnings and revenue compared to the previous year suggests that Cricut is struggling to maintain growth, which could impact investor confidence moving forward.
  • Market Reaction: Given the dual decline in earnings and revenue, Cricut may need to reassess its market strategy to address challenges posed by intensified competition and changing consumer demands.
Newsfilter
5.0
02-26Newsfilter
Cricut Launches Next-Gen Cutting Machines for Enhanced Personalization
  • Product Innovation: Cricut's launch of the Joy 2 and Explore 5 cutting machines features a more compact design and enhanced capabilities, with Joy 2 ideal for quick, personalized projects and Explore 5 compatible with six tools for more complex creations.
  • User Experience Enhancement: The newly designed Guided Flows provide step-by-step guidance, significantly reducing uncertainty in the creative process and boosting user confidence from idea to finished project.
  • Market Positioning: Set to launch on February 27, Cricut Joy 2 and Explore 5 are priced between $99-$229 and $199-$349 respectively, aiming to attract a broader user base, particularly beginners and home users.
  • Partnership Dynamics: The collaboration with Michaels introduces exclusive color options, enhancing brand market presence while offering consumers more personalized choices, thereby driving sales growth.
Wall Street analysts forecast CRCT stock price to rise
3 Analyst Rating
Wall Street analysts forecast CRCT stock price to rise
0 Buy
0 Hold
3 Sell
Strong Sell
Current: 0.000
sliders
Low
3.00
Averages
3.67
High
4.00
Current: 0.000
sliders
Low
3.00
Averages
3.67
High
4.00
Goldman Sachs
Eric Sheridan
Sell
maintain
$3
AI Analysis
2026-03-04
Reason
Goldman Sachs
Eric Sheridan
Price Target
$3
AI Analysis
2026-03-04
maintain
Sell
Reason
Goldman Sachs analyst Eric Sheridan raised the firm's price target on Cricut to $3.25 from $3 and keeps a Sell rating on the shares. The company's Q4 report framed a few key themes, including positive subscriber trends and continued profitability despite declining y/y revenue, along with product innovation that remains a strategic priority with multiple hardware launches, the analyst tells investors in a research note.
Citi
Sell -> Sell
downgrade
$4
2025-11-17
Reason
Citi
Price Target
$4
2025-11-17
downgrade
Sell -> Sell
Reason
Citi lowered the firm's price target on Cricut to $4 from $4.50 and keeps a Sell rating on the shares. The firm updated the company's model post earnings.
Unlock Full Analyst Thesis, Get the complete breakdown of rating reason for CRCT
Unlock Now

Valuation Metrics

The current forward P/E ratio for Cricut Inc (CRCT.O) is 25.14, compared to its 5-year average forward P/E of 30.10. For a more detailed relative valuation and DCF analysis to assess Cricut Inc's fair value, Click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PE
30.10
Current PE
25.14
Overvalued PE
41.00
Undervalued PE
19.21

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average EV/EBITDA
15.10
Current EV/EBITDA
8.84
Overvalued EV/EBITDA
22.20
Undervalued EV/EBITDA
8.01

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PS
2.56
Current PS
1.44
Overvalued PS
3.81
Undervalued PS
1.32

Financials

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Whales Holding CRCT

P
Petrus Trust Company, LTA
Holding
CRCT
-22.35%
3M Return

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Frequently Asked Questions

What is Cricut Inc (CRCT) stock price today?

The current price of CRCT is 3.79 USD — it has decreased -4.53

What is Cricut Inc (CRCT)'s business?

Cricut, Inc. is a creative technology company. The Company has designed and built an ecosystem of connected cutting machines, accessories, and materials for scalability and seamless integration, allowing it to introduce new products as well as continuously update the existing physical and digital products. Its segments include Platform and Products. Its Circuit platform centers around its cloud-based application, Cricut Design Space, giving users access to create and work on their projects anywhere, at any time, across desktop and mobile devices. Cricut hardware and design software work together as a connected platform for consumers to perform do-it-yourself (DIY) projects quickly and easily. These products include a flagship line of smart cutting machines such as the Cricut Maker series, the Cricut Explore series, and Cricut Joy series, and Cricut Venture series, accompanied by other tools like Cricut EasyPress, the Infusible Ink system, and a diverse collection of materials.

What is the price predicton of CRCT Stock?

Wall Street analysts forecast CRCT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CRCT is3.67 USD with a low forecast of 3.00 USD and a high forecast of 4.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

What is Cricut Inc (CRCT)'s revenue for the last quarter?

Cricut Inc revenue for the last quarter amounts to 203.60M USD, decreased -2.73

What is Cricut Inc (CRCT)'s earnings per share (EPS) for the last quarter?

Cricut Inc. EPS for the last quarter amounts to 0.03 USD, decreased -50.00

How many employees does Cricut Inc (CRCT). have?

Cricut Inc (CRCT) has 700 emplpoyees as of March 30 2026.

What is Cricut Inc (CRCT) market cap?

Today CRCT has the market capitalization of 802.65M USD.