Wedbush: OpenAI Adjusts Shopping Plan, Positive for Retailers
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 05 2026
0mins
Wedbush notes that The Information reported that OpenAI is scaling back its plan to introduce shopping directly inside ChatGPT and will pivot towards having checkouts take place inside of apps that plug into the platform. This reported pivot is a "net positive" for retailers, marketplaces, and intermediaries that have been under pressure as a result of investor concern around AI-enabled disintermediation on the sector, says the analyst, who lists Amazon (AMZN), MercadoLibre (MELI), Xometry (XMTR), DoorDash (DASH), Airbnb (ABNB), Shopify (SHOP), Booking Holdings (BKNG) and Carvana (CVNA) as "resilient leaders" with business models that are most defensible against replacement or AI disintermediation.
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Analyst Views on AMZN
Wall Street analysts forecast AMZN stock price to rise
44 Analyst Rating
41 Buy
3 Hold
0 Sell
Strong Buy
Current: 241.510
Low
175.00
Averages
280.01
High
325.00
Current: 241.510
Low
175.00
Averages
280.01
High
325.00
About AMZN
Amazon.com, Inc. provides a range of products and services to customers. The products offered through its stores include merchandise and content it has purchased for resale and products offered by third-party sellers. The Company’s segments include North America, International and Amazon Web Services (AWS). It serves consumers through its online and physical stores and focuses on selection, price, and convenience. Customers access its offerings through its websites, mobile apps, Alexa, devices, streaming, and physically visiting its stores. It also manufactures and sells electronic devices, including Kindle, Fire tablet, Fire TV, Echo, Ring, Blink, and eero, and develops and produces media content. It serves developers and enterprises of all sizes, including start-ups, government agencies, and academic institutions, through AWS, which offers a set of on-demand technology services, including compute, storage, database, analytics, and machine learning, and other services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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