U.S. Video Game Sales Rise 3% in December, Hardware Sales Reach $1.21B
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 2h ago
0mins
Source: seekingalpha
- Sales Growth Overview: According to a report from Circana, U.S. video game sales in December rose 3% year-over-year to $7.77 billion, primarily driven by a 3% increase in game content sales, indicating market stability and ongoing consumer demand for new content.
- Content Spending Analysis: Game content sales reached $5.93 billion, with subscription spending up 24% and PC, cloud, and non-console VR content increasing by 6%, suggesting a growing consumer preference for diverse content that could drive future revenue growth.
- Hardware and Accessory Sales: Hardware sales rose 6% to $1.21 billion in December, while accessory sales fell 7% to $625 million, reflecting strong consumer demand for new hardware but a waning interest in accessories, which may impact related companies' profitability.
- 2025 Market Outlook: Overall U.S. video game sales for 2025 were $60.67 billion, up 1% year-over-year, with game content sales at $52.30 billion and hardware sales increasing by 9% to $5.44 billion, highlighting sustained growth potential in the market, particularly driven by new platforms.
Analyst Views on SONY
Wall Street analysts forecast SONY stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for SONY is 34.00 USD with a low forecast of 34.00 USD and a high forecast of 34.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
1 Analyst Rating
1 Buy
0 Hold
0 Sell
Moderate Buy
Current: 23.680
Low
34.00
Averages
34.00
High
34.00
Current: 23.680
Low
34.00
Averages
34.00
High
34.00
About SONY
Sony Group Corp is a Japan-based company engaged in the games & network services (G&NS), music, movies, entertainment technology & services (ET&S), imaging & sensing solutions (I&SS) and other businesses. It has seven business segments. G&NS segment is involved in network service business, the manufacture and sale of home video game consoles and software. The Music segment mainly includes music production, music publishing and video media platform businesses. The Movies segment mainly includes film production, television program production and media network businesses. The ET&S field mainly includes the television business, audio, video business, still image, video camera business, smartphone business and Internet-related service business. The I&SS segment mainly includes the image sensor business. The Financial segment is involved in the insurance business and banking business. The Other segment consists of activities such as disc manufacturing business and recording media business.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
