Should I Buy SONY? SONY 2026 Analysis

Should You Buy Sony Group Corp (SONY) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Buy

Latest Price

22.290

1 Day change

0.04%

52 Week Range

30.340

Analysis Updated At

2026/01/26

Sony Group Corp (SONY) is a good buy for a beginner investor with a long-term strategy and $50,000-$100,000 available for investment. The company's strong financial performance, positive analyst sentiment, and growth potential in gaming, music, and anime markets make it a compelling choice despite the current bearish technical indicators. The oversold RSI and strong fundamentals suggest a potential rebound in the long term.

Technical Analysis

The technical indicators show a bearish trend with the MACD histogram at -0.119 (below 0 and negatively contracting), RSI_6 at 14.892 (indicating oversold conditions), and bearish moving averages (SMA_200 > SMA_20 > SMA_5). The stock is trading near its S2 support level of 22.435, which could act as a strong support zone for a potential reversal.

Options Data

Bullish

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

Technical Summary

Sell

Buy

Positive Catalysts

Analysts have upgraded Sony with increased price targets, citing growth in PS Plus, music streaming, and the company's 'triple threat' of games, anime, and music.
Strong Q2 financial performance with revenue up 5.79% YoY and net income up 8.15% YoY.
Positive developments in the gaming and music industries, including increased video game sales and Harry Styles' upcoming tour, which could drive revenue.

Neutral/Negative Catalysts

Bearish technical indicators and pre-market price decline of -0.91%.
Lack of significant hedge fund or insider trading activity, indicating neutral sentiment from institutional and insider investors.

Financial Performance

In Q2 2026, Sony reported revenue growth of 5.79% YoY to $21.08 billion, net income growth of 8.15% YoY to $2.45 billion, and EPS growth of 2.50% YoY to $0.41. Gross margin also improved to 32.42%, up 3.98% YoY, reflecting strong operational efficiency.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Recent analyst upgrades highlight Sony's growth potential. Wolfe Research upgraded Sony to Outperform, citing its strong position in gaming, anime, and music. TD Cowen raised its price target to $34, noting strong Q2 results and guidance. Nomura upgraded Sony to Buy, forecasting growth in PS Plus and music streaming.

1 Analyst Rating

Wall Street analysts forecast SONY stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for SONY is 34 USD with a low forecast of 34 USD and a high forecast of 34 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

1 Buy

0 Hold

0 Sell

Moderate Buy

Current: 22.280

Low

Averages

High

Current: 22.280

Low

Averages

High

Nomura

Neutral -> Buy

upgrade

AI Analysis

2025-11-19

Reason

Nomura

Price Target

AI Analysis

2025-11-19

upgrade

Neutral -> Buy

Reason

Nomura upgraded Sony to Buy from Neutral with a 5,300 yen price target. The firm, which forecasts renewed growth for PS Plus and sustained growth for music on renewal of contracts with digital service providers, raised its operating profit forecasts and hiked its sum of-the-parts-based price target.

TD Cowen

Buy

upgrade

$31 -> $34

2025-11-12

Reason

TD Cowen

Price Target

$31 -> $34

2025-11-12

upgrade

Buy

Reason

TD Cowen raised the firm's price target on Sony to $34 from $31 and keeps a Buy rating on the shares. The firm said Q2 results beat on the top and bottom line and nioted guidance was raised as USD recorded music streaming revenue was the strongest in two years.

Unlock Full Analyst Thesis， Get the complete breakdown of rating reason for SONY

Unlock Now

SONY Should I Buy

SONY Should I Buy

Should You Buy Sony Group Corp (SONY) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

People Also Watch