Trump’s 200% Tariff Threat Puts European Wine & Spirits on the Rocks
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 14 2025
0mins
Source: Business Insider
Tariff Threats and Market Impact: President Trump threatened a 200% tariff on European alcohol in response to the EU's planned tariffs on American whiskey, escalating trade tensions and causing declines in European alcohol stocks.
Affected Companies and Market Dynamics: Major European alcohol producers like Pernod Ricard and LVMH saw significant stock drops, while U.S. company Brown-Forman benefited from the situation, highlighting potential investment opportunities in the sector.
Analyst Views on BF.B
Wall Street analysts forecast BF.B stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BF.B is 29.53 USD with a low forecast of 27.00 USD and a high forecast of 32.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
9 Analyst Rating
1 Buy
4 Hold
4 Sell
Moderate Sell
Current: 27.930
Low
27.00
Averages
29.53
High
32.00
Current: 27.930
Low
27.00
Averages
29.53
High
32.00
About BF.B
Brown-Forman Corporation manufactures, distills, bottles, imports, exports, markets, and sells a variety of beverage alcohol products under brands. It has built a portfolio of more than 40 spirit, ready-to-drink (RTD) cocktails, and wine brands. Its brands include Jack Daniel’s Family of Brands, Woodford Reserve, Herradura, el Jimador, Korbel, New Mix, Old Forester, The Glendronach, Glenglassaugh, Benriach, Diplomatico Rum, Chambord, Gin Mare, Fords Gin, Slane, and Coopers’ Craft. Its Jack Daniel’s Family of Brands include Jack Daniel’s Tennessee Whiskey, Jack Daniel’s RTD, Jack Daniel’s Tennessee Honey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Fire, Jack Daniel’s Single Barrel Collection, Jack Daniel’s Bonded Tennessee Whiskey, Jack Daniel’s Bonded Tennessee Rye, Jack Daniel’s Triple Mash Blended Straight Whiskey, Jack Daniel’s American Single Malt, and Jack Daniel’s 12 Year Old. It sells its products in over 170 countries.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
