Sony (SONY) Forms Joint Venture with TCL for TV Business, TCL Holds 51% Stake
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 21 2026
0mins
Source: seekingalpha
- Joint Venture Formation: Sony has signed a memorandum of understanding with China's TCL to merge its TV and home entertainment hardware business into a global joint venture, with TCL holding a 51% stake and gaining operational control.
- Scope and Brand Retention: The new company will take over Sony's home entertainment hardware portfolio, including televisions and audio equipment, and will operate globally while retaining the Sony and Bravia brand names on products.
- Operational Timeline: The joint venture is expected to commence operations in April 2027, marking Sony's transition from a standalone TV manufacturer to a minority partner focused on brand and high-value entertainment segments.
- Technology and Value Integration: TCL will supply display technology and efficient manufacturing capabilities, while Sony will contribute its picture and audio processing expertise and brand equity, aiming to enhance customer experiences in the home entertainment sector.
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Analyst Views on SONY
Wall Street analysts forecast SONY stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for SONY is 34.00 USD with a low forecast of 34.00 USD and a high forecast of 34.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
1 Analyst Rating
1 Buy
0 Hold
0 Sell
Moderate Buy
Current: 22.280
Low
34.00
Averages
34.00
High
34.00
Current: 22.280
Low
34.00
Averages
34.00
High
34.00
About SONY
Sony Group Corp is a Japan-based company engaged in the games & network services (G&NS), music, movies, entertainment technology & services (ET&S), imaging & sensing solutions (I&SS) and other businesses. It has seven business segments. G&NS segment is involved in network service business, the manufacture and sale of home video game consoles and software. The Music segment mainly includes music production, music publishing and video media platform businesses. The Movies segment mainly includes film production, television program production and media network businesses. The ET&S field mainly includes the television business, audio, video business, still image, video camera business, smartphone business and Internet-related service business. The I&SS segment mainly includes the image sensor business. The Financial segment is involved in the insurance business and banking business. The Other segment consists of activities such as disc manufacturing business and recording media business.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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